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ALDI Intern Project 2014
45
Transcript
ALDI Internship Project 2014
Kayla Nieman
How I Picked my Recipe
Why Wouldn't You Buy Something At ALDI?
Competition
Goals of My Project
- ALDI Craves test kitchen recipe
- “Better-for-You”
- Short prep time- 15 minutes
- Slow movement items such as the Fit & Active Broth and Brown Rice, and multigrain chips
- Family friendly (6 Servings)
- Few highlighted refrigerator items
- Hy Vee Store Display and Books
Healthy and Easy
- Online Recipe Data Bases
Use a recipe display to…
- Encourage customers to try new products
- Increase sales on slow moving items
- Give customers a reason to spend more then what they were planning on spending. This is a fast, easy way to create a full meal.
- Long term- increase cart sales average
- Increase awareness of our online recipes and social media
Random Item Spot Checks
Results for Store 42
Results for Store 40
Store 40 & 42
Paul’s Feedback
- Not being able to keep the display stocked due to parameters, causing out of stocks
- Originally ordering up on items caused back stock in the back room
- “No Where” for the special buy
At store 42-
Sales were about the same during the two week comparison. Customers went from 500 to 501.
At store 40-
Sales were about the same during the two week comparison. Customers went from 429 to 432.
Berry Iced Tea
Corn Flake Crusted Ranch
Chicken Sandwich
Corn Flake Crusted Ranch Chicken Sandwich
If I were to have another display…
Berry Iced Tea Feed Back
Results
Store 40
Store 42
- Front stand display
- How to pick a successful recipe
- Flashier signage, and costs
- Check lane blast options
- Engage employees
- Not bold enough signage
- Customers are not familiar to the display
- Shorter time period
- Price change in produce
- Blueberries went from $1.25 to $1.59 and Strawberries went from $1.25 to $1.99
- Out of stocks in produce due to supplier issues
- Customer preference- Recipe was not a full meal, cheaper and easier to buy premade or mixed drink
- The display was not bold enough, and customers did not have time to catch onto the concept
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