Commonwealth Worldwide Chauffeured Transportation

Recommendations

Identify all relevant alternatives/possibilities to address the problem(s)

- Ensure that the potential driver is responsible on the roads and trustworthy

- Training program

- Familiar with the country, roads, rules and people

Raianne Shabaan

Analyse the alternatives

- Structured training program

- HRM of all staff members

- Marketing strategy change up

Best alternative?!

John David Eje

Identify any constraints to the problem

- SWOT Analysis

- What are the firm's limitations?

Case Study Questions

1. What kinds of employees would you suggest Dawson Rutter hire next? Why?

2. Which of the three broad HRM activities (finding people, managing talent, or maintaining the workforce) would you invest in most heavily in order to begin building the human capital Commonwealth needs? Discuss.

John David Eje

Will Ostrowsky

3. Suggest at least one idea for training, one for performance evaluation, and one for compensation that might be used to develop and maintain a committed corps of limo drivers.

Case Study Overview

Define the Central Issues

- Dawson Rutter created small limousine business

- Larger company wanted to require Commonwealth

- Vision to expand globally and set benchmarks

- Other services were ‘metal-centric’ mostly about the cars, he wanted to be ‘Flesh-centric’- about the people

- Had minimal management

- Began expansion, yet more customers means more difficulties

Georgia Munro

What are the most important problems?

• Rutter’s initial involvement in the company (he was more interested in playing golf rather than running a business)

• The jump in client base (40 clients to 4000 clients worldwide)

• Getting the right staff for the job

Investigate functional issues:

• Finance

• Marketing

• Personnel

• Technology

• Changing Environment

- External

- Internal

Brighid Cannon

Ascertain the Firm’s Goals

Original Goals:

• Have a nice place to work

• Not have to work very hard

• Keeping the company small

Post offer goals:

• Transforming local drivers service into a company with international reach

• Providing a level of customer service which would set a new benchmark in the industry

• Provide a level of consistency of service above and beyond what other companies offer

Are the goals consistent?

• Partially

Are the goals being achieved?

• Hard to tell

• But, yes, with some with difficulty

Brighid Cannon

Introduction

- A Worldwide Limousine and chauffeur service

- Provide tailored services for Financial Road Shows, General Aviation, Entertainment, Corporate Travel, Luxury Hotels and Meetings & Special Events.

- Provide Sedans, SUVs, Vans, Limos tailors to every individuals need.

- Serves business travelers in almost 80 countries, and is one of the largest chauffeured transportation companies globally.

- Strive to be the best through Corporate Social Responsibility

- Provided an Environmentally friendly fleet

- Office Environment Efficiency

- Sustainability

Georgia Munro

Commonwealth Worldwide Chauffeured Transportation

Case Study - Week 9 (Textbook Page 391-392)

Georgia Munro Brighid Cannon

John David Eje Raianne Shabaan

Will Ostrowsky