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OUR MISSION

OUR VISION

To run cafes that provide the highest quality coffee possible, in a relaxing and enjoyable atmosphere.

THE BRAND

THE COMPANY

THE CAFE

THE SERVICE

  • Modern Aesthetic
  • New Green Furniture
  • Free Wifi
  • Training Program
  • Keeping service capacity at 2.5 or above.
  • Fast, efficient, and with smiles.
  • 5 Hardworking College Students
  • We believe in good service.
  • Keeping employees happy means happy customers.

OUR STRATEGY

  • Robust online and radio advertising.
  • Increase employee satisfaction by paying higher than the industry average.
  • Longer hours for more convenience.
  • Creating a coffee purchasing formula.
  • Organic beans.

STRENGTHS

WEAKNESSES

SWOT ANALYSIS

  • Net Income.
  • Ability to get together in person.
  • Price

  • Highest Customer Satisfaction
  • Brand Awareness (98.6)
  • Highest Revenue
  • Seeing our customer's needs.
  • Cohesion.
  • Communication.
  • Commitment.

OPPORTUNITIES

THREATS

  • Lower priced competitors.
  • Summer vacation.
  • Negative Ads Against Us

  • Expansion.
  • Food.
  • Fair trade beans.
  • Improving relationships to our growers.
  • Increasing brand awareness.
  • Birthday Specials

EXPERTISE

Mike: Manager Skills

Alfredo: MMA (Sex Harassment Decision)

Qiao: Finance

Bridget: Marketing

Kenny: Handsome

Period 1: hired 14 servers, pay our manager $610 and our employee $900. We also decide to get 10 spots for Online and radio marketing have really helped in attracting and retaining our customers.

Period 2: Staff Training (1 year)

Period 4: . Securing “first-mover” advantage for initial weekend decision.

Period 5 : Customer Surveys

Period 9: Purchased the coffee roaster (10 percent increase in satisfaction)

Period 10: Purchase the oven to begin the baking operation (extra 3 G's in revenue)

KEY DECISIONS & Result

FINANCIAL PERFORMANCE SUMMARY

  • We have had a steady increase in net income through out the start of our business.
  • We have gotten down the right way to anticipate the way to buy coffee
  • Started at $25k
  • In 3 months we have made $63,000 in Net, $205 K in Rev
  • We project 275 K in Net and $950 k to One Million in Rev by end of year (factoring in baked goods+growing customer base)

KEY LESSONS

Importance of Forecasting

Two Way Communication

Compromising

WHAT WE WANT TO DO IN THE FUTURE.

  • Expanding our offerings - Pristine goods only.
  • Open 3 new cafes.
  • Creating a brand, including beans, mugs, shirts, K-cups
  • Promote 6 of our best servers +extensive recruitment program to compensate.

WHAT WE NEED TO DO IT / WHAT WE WILL GIVE YOU

  • We started with $25,000, we now have $63,000
  • Since we want to open more cafes, this is what we propose
  • We're asking for $75,000 in exchange for 30% equity in the company
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