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Open Books
2
Transcript
- Adults in Chicago
- Parents
- Book Lovers
- Customers at the stores
- Volunteers
- Past supporters
- Open Books has grown significantly in the past 10 years
- The organization is successfully offering programming
- Volunteers are a critical part of the operations
- Open Books fosters relationships with families--case example
- The organization needs your donated books
- Raise awareness
- Celebrate success
- Solicit financial donations
- Encourage book donations
- Increase number of volunteers
- More interactive media
- Make the option to donate clear
- Promote the campaign with the Board of Directors and Associate Board
- Shorter stories
Open Books
10 Chapters Campaign
Recommendations
Assessing Effectiveness
- Regular contact
- Strong messages
- Limited number of new audience members
- Engages segments of audience
Goals and Objectives
The Messages
The Target Audience
The Need
- Funding
- Book donations
- Volunteers
The Organization
- Open Books is a nonprofit social venture
- Creatively capitalizes on the sale of donated used books
- Provides literacy experiences for thousands of readers each year through 4 instructional programs, book grants to community organizations, and donations of children's books
- Mobilizes more than 500 volunteers
Transforming lives through reading, writing and the power of used books.
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