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Deals specifically with the people of the community, country and target market.
Technology is changing at a rapid rate.
Businesses must stay aware of changes in trends and spending patterns.
Businesses need to adapt to the constant
Social economic issues also play a part.
These factors have a big impact on consumer buying and spending patterns.
Laws and regulations have been put in to place to ensure a framework of legal systems for international trade and different industries.
Changes in interest rates, income levels, and inflatin all impact on business.
Changes in legislation/laws have an immediate impact on business operations.
The demand and supply of natural resources have an impact on the way businesses function.
Government plays a large role in the development of policies and legal framework.
Scarce resources may cause an increase in production costs and thus product prices.
Decisions made by government have a large effect on how a business operates.
Analysis used to measure the effects of the elements in the MACRO environment and its effect on the business
Lower
Middle
Top
Responsible for collecting, processing and storing all data and information.
Leading
Controlling
Organising
Planning
Directing
Activating
Functional
Project
Matrix
Borrowing money to start a business.
Drawn up every 3-5 years
Estimates fixed capital needed.
Money to cover running costs.
Money to replace computers & Equipment.
Done at the end of every financial year.
Estimates working capital needed.
Money to grow a business.
It is essential that the department gets the best products and services at the lowest prices from the most reliable suppliers
Land, buildings, machinery, equipment and stock.
Wages, salaries, water and electricity.
Quantity
Quality
Money provided by the owners of a company.
Money received from a finacial institution.
To look after employees or workers.
Also responsible for recruiting
Timing
Price
Place
Suppliers
Responsible for the production of goods and services.
Production has to take products from raw to finished products.
Responsible for keeping cutomers, suppliers, shareholders and everyone else involved in the business happy.
Assesses the demand of the consumers.
Marketing has to take note of the trends in the market and keep an eye on competitors.
Analysing the Micro Environment.
Analysing the MARKET Environment.