POW

SWOT

• Location
• infrastructure
• knowledge and expertise
• focus on high quality
• well collaboration with specialists (> ++ skills)
• good reputation
• favorable conditions at supplier(Medication and animal feed)
• little or no staff turnover

• Little Or No Knowledge Of Complaints
• No Corporate
• No Strategy
• Little Or No Feedback To Staff
• Low Profitability Of Staff
• Any Insight On Customer Retention
• IT (Outdated Website, Very Active Social Media, No Online Appointment Scheduling)
• No Branding, No Recognizable Look

• Investment Companies
• Internet Sales Of Food And Non Prescription Medications
• Easing Concerns Legislation Requirements Of Professional Organization
• Unpredictability Of Income
• Unpredictability In Work Planning Higher Stress Levels
• Vet Saturated Market
• Switching Cost = Nil
• Development Of Competition
• Global Complex Competition

• Not Yet Completed Customer Needs (Expansion To Wellness,cf.Survey)
• One Stop Shop
• Personal Involvement /Custom
• Veterinary Evolution (New Techniques Eg Arthroscopy)
• Humanization Of Pet
• High Budgeting For Pets
• By Offering Prevention Costs To Reduce Customer
• Traineeships (Academic,university, …)

The Formation Of DAC De Meren

Specialized Literature And Press Articles

Competitive Analysis Of Other Vets

• In 1998 sees the vet center 'lakes' was born. It was at that time established by jos vanbroekhoven and jo vanleuven
• Jo was specialized in small pet as well as a specialist dermatologist
• Jos contrast next to the small pet is also focused on the larger animals (horses, pigs, cattle)
• Each had his own practice and together they saw a merger to a veterinary center or DAC. The location in Mol them seemed perfect. For this project to run smoothly, they also take their first administrative clerk at.
• In 2004 Ann Vanbroekhoven began her career at DAC Lakes. First, as first vet, then specialized internal medicine and unusual species. Meanwhile, she also started her own veterinary practice DAP Weasel at another location.
• In 2015 dies Jos and Ann take the shares from her father.

Internet

Highlights MBA course

Financial Data Through Private Enterprise

Management Books

The Translation Into Concrete Actions

Write And Promote A Care Plan

The Translation Into Concrete Actions

Marketing strategie

PAW HEALTHY MONITOR

Personeel

• The creation of a wellness clinic with a "wow" feeling where we bring all services under one roof // one-stop shop
• Write and promote a care plan

Hoe bekend maken en duidelijk maken aan de markt welke

waarde we creëren voor de huisdiereigenaar?

•Kortom: hoe het PAW-effect bekend maken en laten ervaren?

•‘The experience’ - memorabele ervaring, het Paw-effect

wordt een Wow-effect

•Uniek zijn door het one stop shop concept en het zorgplan

•Technologie mee gebruiken in de dagelijkse praktijk, ook

voor de klant voelbaar

The Translation Into Concrete Actions

Strategy

Financiële haalbaarheid - investeringsanalyse

A happy customer becomes a loyal customer by getting something unexpected

The PAW Healthy App

Mission & Vision

We will use an app that allows the customer to

View Loyalty Cards

Order Products And Food

Medical Articles Related To The Life And The Medical Condition Of The Animal, To Read

"Paw wants a team of dedicated experts in animal care in a family atmosphere, both medical and non-medical high-quality and specialized care have on everyone's size, imbued with passion and empathy .Our goal is animal and human longer and happier let live."

Following Promotions

To Consult The Medical Records Of His / Her Animal

Online To Make Appointments

Reminders For Vaccination To Receive Treatments Or Investigations

Pet Food Recalls In Plan

Mission & Vision

Why do we exist?

Who do we want to be?

Who is our audience?

What do we do for them?

Market Research

• Even though the market is so heavily regulated, yet the market is saturated and there are too many veterinary clinics and centers. We are in a competitive market. According to the latest figures, there are approximately about 100 veterinary clinics and centers in a radius of 40km around mol (including the netherlands)16.

• Overall non-medical care, such as wellness for animals, does not currently exist. There is no legislation around. Neither Belgium nor in the Netherlands. The potential of this market, we will investigate in this business case.

Market Research

Legislative Framework

There are also two regional councils

• The Dutch Regional Council (NGROD)
• Conseil Régional D'expression Française (FGROD)

They watch over

• Honor, integrity and dignity of the profession
• Secrecy by members of the order in exercise or following the exercise of the profession
• In case of serious errors which could affect the honor of the profession, they are going to keep an eye on things
• At the request of either of the two parties (veterinarian - client) or ex officio in case of a serious breach of professional honesty, they appreciate the fees states of veterinarians in individual cases.

Market Research

What Is The Difference Between A Care Plan And A Pet Insurance Policy?

Do You Know What A Pet Insurance Policy Is?

Market Research

what do you wish to see included in the care plan?

Does It Seem Interesting To You To Join A Pet Care Plan With Your Pet? You Pay A Fixed Monthly Amount And In Return You Benefit From Greatly Reduced To Even Free Services In Our Practice

Market Research

On which from the online services noted here would you do as your job?

Would u be more happy when one of the above services would be served from 1 location?

Market Research

We are thinking about serving you with some extra service, which of the next services would you be using effectively?

The Formation Of DAC De Meren

• The DAC is until today has grown to a practice

Market Research

Are you happy with current services?

Why Do You Visit Your Vet With Your Pet

Market Research

• The market survey we conducted via a tool "survey monkey".
• Basically, we'd interviewed following groups:

Pet Owners Who Are Already Clients

Pet Owners Who Are Not Customers

Prospective Pet Owners

We have received feedback from 131 owners of dogs and 43 cat’s owners

Conclusions of SWOT analysis