A theory that posits 3 groups of core needs.
Need for affiliation- The desire for friendly and close interpersonal relationship.
Need for power- The need to make others behave in a way in which they would not have behaved otherwise
Need for achievement- The drive to excel, to achieve in relationship to a set of standards, and to strive to succeed.
Lower-order needs- needs that are satisfied externally such as physiological and safety needs.
Self-actualization- the drive to become what a person is capable of becoming.
Higher order needs- needs that are satisfied internally such as social, esteem and self-actualization needs.
McClellands's theory of needs
A hierarchy of 5 needs- physiological, safety, social, self-esteem or ego, and self-actualization- in which, as each need is substantially satisfied, the next need becomes dominant.
is the process that account for an individual's intensity, direction, and persistence of effort toward attaining a goal.