Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
https://prezi.com/m4qzytlxazyy/586-case-studies/
https://prezi.com/7ikjmcmimiex/instagram/
https://www.instagram.com/press/
https://www.instagram.com/about/jobs/
https://www.instagram.com/about/us/
https://www.instagram-brand.com
http://blog.instagram.com/archive
http://blog.instagram.com/archive/2010/10
http://blog.instagram.com/post/8755272623/welcome-to-instagram
http://blog.instagram.com/post/20785013897/instagram-facebook
http://blog.instagram.com/post/149085463737/160817-eventchannels
https://business.instagram.com/advertising/
http://blog.business.instagram.com
http://blog.business.instagram.com/post/150771324916/instagram-advertiser-number
http://blog.business.instagram.com/post/145212269021/new-business-tools
http://www.adweek.com/socialtimes/page/4?s=instagram
http://www.adweek.com/socialtimes/gwi-instagram-brands-infographic/627617
http://www.adweek.com/socialtimes/the-complete-guide-to-advertising-on-instagram-infographic/629777
http://www.adweek.com/socialtimes/gwi-buy-button-infographic/630020
http://www.adweek.com/socialtimes/the-complete-guide-to-advertising-on-instagram-infographic/629777
http://www.adweek.com/socialtimes/instagram-tops-500000-advertisers/645215
http://www.adweek.com/socialtimes/instagram-business-profiles-analytics-promoted-posts/640266
http://www.adweek.com/socialtimes/why-instagram-is-the-future-of-mobile-and-social-commerce/627144
http://www.adweek.com/adfreak/sonic-making-awesome-square-shakes-designed-instagram-sold-through-instagram-170602
http://www.businessinsider.com/sonics-instagram-first-buy-now-ads-2016-4
http://www.businessnewsdaily.com/7662-instagram-business-guide.html
https://www.emarketer.com/Article/Number-of-Companies-Using-Instagram-Nearly-Double-Next-Year/1013122
http://www.forbes.com/sites/kathleenchaykowski/2016/08/01/instagram-the-50-billion-grand-slam-driving-facebooks-future-the-forbes-cover-story/#6e2df592278f
https://www.glassdoor.com/facebook
https://blog.hootsuite.com/instagram-statistics/
https://blog.hootsuite.com/instagram-statistics-for-business/
http://blog.hubspot.com/marketing/is-instagram-right-for-your-media-brand#sm.0014znklm17olf9kx71168qdzymr6
http://www.ibtimes.com/facebook-inc-fb-q1-2016-earnings-preview-video-ads-instagram-fuel-profits-amid-vr-2359891
http://www.ibtimes.com/facebook-fb-instagram-revenue-reach-32b-2016-credit-suisse-estimates-2356016
https://www.iprospect.com/en/gb/blog/what-does-stories-mean-for-the-future-of-instagram/
http://marketingland.com/instagram-now-copying-snapchats-live-stories-events-video-channels-188441
http://mediakix.com/2016/04/instagram-case-study-sonic-squareshakes/#gs.bLGbyzw
https://medium.com/the-mission/the-future-of-instagram-snapchat-stories-d9531c83e4e3#.mil3uemrt
http://www.slideshare.net/wearesocialsg/digital-in-2016/10-wearesocialsg_10ACTIVEINTERNET_USERSTOTALPOPULATIONACTIVE_SOCIALMEDIA_USERSMOBILECONNECTIONSACTIVE
http://www.slideshare.net/wearesocialsg/digital-in-2016
http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
https://techcrunch.com/2016/08/17/instagram-events-channels/
http://www.wfanet.org/en/global-news/we-are-social-reports-on-the-state-of-digital-in-2016-?p=8
Instagram Case Study
Research Question:
Can Instagram itself contribute financially in a meaningful way to its parent company Facebook?
Mission:
Capture and Share the World's Moments
You: Mobile photos look lame.
Instagram: Transform them with our filters!
You: It's a pain to share photos with friends.
Instagram: Use our platform to reach your wider audience with our social share features!
You: Uploading and viewing photos is slow.
Instagram: We've made it as fast and smooth as possible!
Providing a service to address needs and fix problems.
Instagram is the fast, easy and beautiful way to share your life with friends and family.
500 M+ monthly actives, 300 M+ daily actives, 95 M+ daily posts, 4.2 B+ daily likes, 80%+ outside of USA
Launched on October 6th, 2010
1 M by 12/10
*150 M photos uploaded by 8/11*
10 M by 9/11
*Joins Facebook*
80 M by 7/12
150 M by 9/13
300 M by 12/14
400 M by 9/15
500 M by 6/16
Growth, in millions of users by month/year, except where indicated by *
Seed: $500,000, March 2010; Series A: $7,000,000, February 2011; Series B: $50,000,000, April 2012; Acquired by Facebook for $1,000,000,000, April 2012
Video 6/13; Ads 10/13; Direct 12/13; Caption Editing 11/14; Big Pictures 8/15; Boomerang 10/15; New Look 5/16; Video Channels 7/16; Zoom and Stories 8/16; Live Video and Disappearing Video/Photos in Direct 11/16
Community first.
Inspire creativity.
Simplicity matters.
Co-Founders
CEO Kevin Systrom
Director of Engineering Mike Krieger
COO Marne Levine
Global Head of Business and Brand Development
James Quarles
Software Engineering
Data & Analytics
Sales & Marketing
Design & UX
Business Development &
Partnerships
Communications & Public Policy
Sales &
Business Development
Product Management
Interns & Co-Ops
Lauren Wong, Content Strategist
Mitzi Gaitan, Emerging Talents Partnerships
Instagram HQ, Menlo Park, California
-55% of all 18-29 year-olds in the US use Instagram
-36% of all US social media users are on Instagram
-30% of all Internet users globally are on Instagram
-32% of Instagram users do or have attended college
-31% of female/24% of male Internet users are on Instagram
-32% of teens list Instagram as their most important SM network
-30% of adult Internet users who earn $50,000-$74,999 a year use Instagram
-Users spend an average of 20+ minutes a day on the app
-32% of Internet users in urban areas, 28% in suburban areas, and 18% in rural areas are Instagram users
Strengths
Weaknesses
Opportunities
Threats
http://www.adweek.com/socialtimes/the-complete-guide-to-advertising-on-instagram-infographic/629777
http://www.adweek.com/socialtimes/gwi-instagram-brands-infographic/627617
https://www.emarketer.com/Article/Number-of-Companies-Using-Instagram-Nearly-Double-Next-Year/1013122
The future of mobile and social commerce
http://www.adweek.com/socialtimes/gwi-buy-button-infographic/630020
75% of Instagram users take action after looking at an advertisement post
http://www.adweek.com/socialtimes/instagram-tops-500000-advertisers/645215
26 K+ likes, 900+ comments, an increase of 11 K+ followers, from 118 K+ to 129 K+
650 M+ impressions, cost of just 0.0002 per reach,
78% of shakes served were posted, including one by Instagram
Up to 11% of revenue, earning $3.2 B this year
Thank you!