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https://prezi.com/m4qzytlxazyy/586-case-studies/

https://prezi.com/7ikjmcmimiex/instagram/

https://www.instagram.com/press/

https://www.instagram.com/about/jobs/

https://www.instagram.com/about/us/

https://www.instagram-brand.com

http://blog.instagram.com/archive

http://blog.instagram.com/archive/2010/10

http://blog.instagram.com/post/8755272623/welcome-to-instagram

http://blog.instagram.com/post/20785013897/instagram-facebook

http://blog.instagram.com/post/149085463737/160817-eventchannels

https://business.instagram.com/advertising/

http://blog.business.instagram.com

http://blog.business.instagram.com/post/150771324916/instagram-advertiser-number

http://blog.business.instagram.com/post/145212269021/new-business-tools

http://www.adweek.com/socialtimes/page/4?s=instagram

http://www.adweek.com/socialtimes/gwi-instagram-brands-infographic/627617

http://www.adweek.com/socialtimes/the-complete-guide-to-advertising-on-instagram-infographic/629777

http://www.adweek.com/socialtimes/gwi-buy-button-infographic/630020

http://www.adweek.com/socialtimes/the-complete-guide-to-advertising-on-instagram-infographic/629777

http://www.adweek.com/socialtimes/instagram-tops-500000-advertisers/645215

http://www.adweek.com/socialtimes/instagram-business-profiles-analytics-promoted-posts/640266

http://www.adweek.com/socialtimes/why-instagram-is-the-future-of-mobile-and-social-commerce/627144

http://www.adweek.com/adfreak/sonic-making-awesome-square-shakes-designed-instagram-sold-through-instagram-170602

http://www.businessinsider.com/sonics-instagram-first-buy-now-ads-2016-4

http://www.businessnewsdaily.com/7662-instagram-business-guide.html

https://www.emarketer.com/Article/Number-of-Companies-Using-Instagram-Nearly-Double-Next-Year/1013122

http://www.forbes.com/sites/kathleenchaykowski/2016/08/01/instagram-the-50-billion-grand-slam-driving-facebooks-future-the-forbes-cover-story/#6e2df592278f

https://www.glassdoor.com/facebook

https://blog.hootsuite.com/instagram-statistics/

https://blog.hootsuite.com/instagram-statistics-for-business/

http://blog.hubspot.com/marketing/is-instagram-right-for-your-media-brand#sm.0014znklm17olf9kx71168qdzymr6

http://www.ibtimes.com/facebook-inc-fb-q1-2016-earnings-preview-video-ads-instagram-fuel-profits-amid-vr-2359891

http://www.ibtimes.com/facebook-fb-instagram-revenue-reach-32b-2016-credit-suisse-estimates-2356016

https://www.iprospect.com/en/gb/blog/what-does-stories-mean-for-the-future-of-instagram/

http://marketingland.com/instagram-now-copying-snapchats-live-stories-events-video-channels-188441

http://mediakix.com/2016/04/instagram-case-study-sonic-squareshakes/#gs.bLGbyzw

https://medium.com/the-mission/the-future-of-instagram-snapchat-stories-d9531c83e4e3#.mil3uemrt

http://www.slideshare.net/wearesocialsg/digital-in-2016/10-wearesocialsg_10ACTIVEINTERNET_USERSTOTALPOPULATIONACTIVE_SOCIALMEDIA_USERSMOBILECONNECTIONSACTIVE

http://www.slideshare.net/wearesocialsg/digital-in-2016

http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/

http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/

https://techcrunch.com/2016/08/17/instagram-events-channels/

http://www.wfanet.org/en/global-news/we-are-social-reports-on-the-state-of-digital-in-2016-?p=8

Instagram Case Study

Research Question:

Can Instagram itself contribute financially in a meaningful way to its parent company Facebook?

Mission:

Capture and Share the World's Moments

You: Mobile photos look lame.

Instagram: Transform them with our filters!

You: It's a pain to share photos with friends.

Instagram: Use our platform to reach your wider audience with our social share features!

You: Uploading and viewing photos is slow.

Instagram: We've made it as fast and smooth as possible!

Providing a service to address needs and fix problems.

Instagram is the fast, easy and beautiful way to share your life with friends and family.

500 M+ monthly actives, 300 M+ daily actives, 95 M+ daily posts, 4.2 B+ daily likes, 80%+ outside of USA

Launched on October 6th, 2010

1 M by 12/10

*150 M photos uploaded by 8/11*

10 M by 9/11

*Joins Facebook*

80 M by 7/12

150 M by 9/13

300 M by 12/14

400 M by 9/15

500 M by 6/16

Growth, in millions of users by month/year, except where indicated by *

Seed: $500,000, March 2010; Series A: $7,000,000, February 2011; Series B: $50,000,000, April 2012; Acquired by Facebook for $1,000,000,000, April 2012

Video 6/13; Ads 10/13; Direct 12/13; Caption Editing 11/14; Big Pictures 8/15; Boomerang 10/15; New Look 5/16; Video Channels 7/16; Zoom and Stories 8/16; Live Video and Disappearing Video/Photos in Direct 11/16

Community first.

Inspire creativity.

Simplicity matters.

Co-Founders

CEO Kevin Systrom

Director of Engineering Mike Krieger

COO Marne Levine

Global Head of Business and Brand Development

James Quarles

Software Engineering

Data & Analytics

Sales & Marketing

Design & UX

Business Development &

Partnerships

Communications & Public Policy

Sales &

Business Development

Product Management

Interns & Co-Ops

Lauren Wong, Content Strategist

Mitzi Gaitan, Emerging Talents Partnerships

Instagram HQ, Menlo Park, California

-55% of all 18-29 year-olds in the US use Instagram

-36% of all US social media users are on Instagram

-30% of all Internet users globally are on Instagram

-32% of Instagram users do or have attended college

-31% of female/24% of male Internet users are on Instagram

-32% of teens list Instagram as their most important SM network

-30% of adult Internet users who earn $50,000-$74,999 a year use Instagram

-Users spend an average of 20+ minutes a day on the app

-32% of Internet users in urban areas, 28% in suburban areas, and 18% in rural areas are Instagram users

Strengths

  • Wide audience reach
  • Strong daily engagement rates
  • Part of the world's strongest social media platform
  • Capitalizes on real-time trends
  • History of innovating
  • Prioritizes UX and feedback

Weaknesses

  • Differentiating itself in a crowded social media market

  • Perception of unoriginal growth

Opportunities

  • Continue to take cues from competition

  • Continue to innovate to provide the best user experience

  • Continue to proliferate ad revenue growth and offerings

Threats

  • Other social media apps which compete to be the latest and greatest in the market

  • The fickle and changing nature of the social media market

http://www.adweek.com/socialtimes/the-complete-guide-to-advertising-on-instagram-infographic/629777

http://www.adweek.com/socialtimes/gwi-instagram-brands-infographic/627617

https://www.emarketer.com/Article/Number-of-Companies-Using-Instagram-Nearly-Double-Next-Year/1013122

The future of mobile and social commerce

http://www.adweek.com/socialtimes/gwi-buy-button-infographic/630020

75% of Instagram users take action after looking at an advertisement post

http://www.adweek.com/socialtimes/instagram-tops-500000-advertisers/645215

26 K+ likes, 900+ comments, an increase of 11 K+ followers, from 118 K+ to 129 K+

650 M+ impressions, cost of just 0.0002 per reach,

78% of shakes served were posted, including one by Instagram

Up to 11% of revenue, earning $3.2 B this year

Thank you!

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