Pepsi, Disney Pixar, Porsche, Subway

Pixar has produced twelve feature films, beginning with Toy Story in 1995.

Media type 2

Popularity

P 1 - Share of posts with LIKES

Disney Pixar, Pepsi, Porsche: 100%

Subway: 96%

P 3 - Average of LIKES per fan

P 2 - Average of LIKES per post

V 1 - Share of posts with SHARES

Disney Pixar, Porsche: 100%

Pepsi, Subway: 96%

Virality

V 2 - Average of SHARES per post

Media type 1

V 3 - Average of SHARES per fan

3. "Social media doesn't have to be a conversation. It could be a sweepstakes or a contest only for a Facebook participants."

1. Post consistency

Bonin Bough, Global director of digital and social media

2. Use subtle references to your product

10.967.909

PEPSI

ACTIVITY

PORSCHE

• German Public company
• Founders: Ferdinand Porsche and Anton Piech, 1931
• Headquarters: Stuttgart, Germany
• Products: Automobiles
• Automotive financial services, engineering services

• PIXAR-An American computer animation film studio
• 1979
• Graphics Group, part of the Computer Division of Lucasfilm
• acquired by Apple Computer co-founder Steve Jobs in 1986
• The Walt Disney Company bought Pixar in 2006 at a valuation of $7.4 billion
• The transaction made Jobs the largest shareholder in Disney

Maša Polak

Marcela Tavares Potsch

Flávio Pereira

Pierre Pelissier

3.516.294

NUmber of FACEBOOK fans

• Photos of movies
• Quotations from the movie
• Trailers of the movies

Content of posts

• American company
• Founded 1898
• Carbonated soft drinks (soda, coke…).
• Pepsi is a coke brand of PepsiCo

DISNEY PIXAR

SUBWAY

• The Seventeen-Year-Old Entrepreneur
• Back in 1965, Fred DeLuca set out to fulfill his dream of becoming a medical doctor. Searching for a way to help pay for his education, a family friend suggested he open a submarine sandwich shop.
• With a loan of $1,000, the friend—Dr. Peter Buck—offered to become Fred’s partner, and a business relationship was forged that would change the landscape of the fast food industry.
• The first store was opened in Bridgeport, Connecticut in August, 1965. Then, they set a goal of having 32 stores opened in 10 years. 
• Today, the SUBWAY brand is the world's largest submarine sandwich chain with more than 34,000 locations around the world. 

MARKETING

THANK YOU

Quetions?

8.879.070

FOR YOUR ATTENTION

11.087.407

"Thank you" to 1 million fans

"Thank you" to 2 million fans

Porsche ColorStyler

Stakeholders Mood 1

Cover photo

Sharing Exlusive Content

Porsche Family Tree

Engagement by WALLPOSTS

Campaigns to create unique sandwiches.

E 1 - Share of posts with COMMENTS

Engagement by COMMENTS

Disney Pixar, Pepsi, Porsche: 100%

Subway: 96%

E 4 - Share of WALLPOSTS from stakeholders

Promotions and discounts

E 2 - Average of COMMENTS per post

Apps

Loyalty programs

E 3 - Average of COMMENTS per fan

Stakeholders Mood 2