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Copy of Sugar Sugar Bakery & Cafe
Transcript
Welcome to Sugar Sugar!
Assumptions
Tax Rate
30%
Long-Term
Borrowing
9.25%
Current
Borrowing
7.25% APR
Target Market
Upper to upper middle class San Diego residents & local special event coordinators
Market Segmentation
Based on purchasing behaviors
Sugar Sugar
Company Overview
Financials
Bakery & Cafe
Competition
The Organization
Grocery Stores
Coffee Shops
Commercial Baked Goods
Other Local Bakeries
Courtney Lockshaw
CEO
Differentiators
28%
Cupcake Cart, Gluten-Free Foods,
Healthy Alternatives,
Locally-Grown and
Produced Ingredients
In-house Operations
Kitchen Operations
Catering
Training Employees.
Strategy & Implementation
- Sales Strategy
- Sales Programs
What is Sugar Sugar?
Steve Baier
Jessica Blaine
John Meine
COO
CFO
- Marketing Strategy
- Positioning
- Place
- Pricing
- Promotion
VICE PRESIDENT
Head Of Marketing & Sales
Bakery & Cafe and Catering
24%
Customer Acquisitions
Strategic Alliances
PR, Marketing & Sales
Accounting Statements
Payroll
Investments
Inventory In/Out-Flow
Time Management
Staff Productivity
Quality Control
Market Analysis
Product and Services
- The Industry
- Stable and adaptable
- $33 Billion-Commercial & Retail
- Sugar Sugar-.021% of market
Baked Goods, Breakfast Foods,
Beverages, Special Event Catering,
& Delivery Services
- Trends
- Health Craze
- Gluten-Free $7 Billion
- High demand for specialty baked goods
January 2014
$
Show Profit
Milestones
Founding Team
$
CEO, Courtney Lockshaw
Ongoing...
CFO, John Meine
VP, Jessica Blaine
COO, Steve Baier
May 2013
July 2013
Storefront Bought
Social Media Campaign-March
Strategic Alliances-April
Gluten Free Product Push-April
Direct Mail Campaign-July
Facebook Advertisements-July
1st Sale Promotion-July
Sales Staff Trained-July
PR Initiatives-July
Obtain License & Permits
Hire Employees
Re-Decorating
Website Up & Running
Open For Business
Obtain 1st Sale
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