Deadpool Marketing

Posters

Posters of some of the superhero movies coming out this year, they all look dark and dramatic and then there is Deadpool in a knitted jumper. This shows how unconventional the movie is.

A remake of a poster for green lantern, green lantern was an unsuccessful movie role for Ryan Reynolds and he is often criticized for his role in it. there are lots of references to his past character in the film.

Parody posters of star wars and the hunger games, this is funny and could possibly attract viewers of those films to deadpool

social media

https://www.instagram.com/deadpoolmovie/

The deadpool movie used Instagram, facebook and twitter to promote the film and also to show fan art, this helped promote it because they were able to show clips, interact with fans and kept people updated with release dates.

https://twitter.com/deadpoolmovie?ref_src=twsrc^google|twcamp^serp|twgr^author

https://www.facebook.com/DeadpoolMovie/

Tinder was also used to promote deadpool, if they swiped right they were apparently told of the movies release date and encouraged to take their matches to see it. Tinder is an unconventional way of promoting a film.

Deadpool remake of an image of Burt Reynolds

Billboards

TV and YouTube ads.

Deadpool was advertised on a 3 hour long slot on 3 channels, Spike, MTV and VH1, and was promoted in the weeks leading up to the takeover. the channels even went as far as to alter their usual programing to cater to Deadpool's demographic, this included reruns of 'Golden Girls', of which Deadpool is a huge fan.

This marketing techniqe worked because it was so over the top and ridiclous like deadpool.

Many YouTube trailers and adds were created to promote the film, although most of these were used to advertise the action, many were used to advertise cancer awareness, which links with his character due to the fact that his own cancer was the reason Wade Wilson became Deadpool.

One billboard used emojis to promote the film, spelling out 'dead-poo-l', although many people read this a 'skull-poop-l', in response to this a new design was created with deadpool lying onto of the words 'skullpoopl', this shows the humor of the film because they took on the criticism in a jokey way, similar to which deadpool himself would probably react.

This billboard was used around valentines day to jokingly promote the film, the billboard makes the superhero/action/comedy seem like a romantic film. This links well with the film being released around valentines day.

Ryan Reynolds

Leaked Footage

Ryan Reynolds plays Wade Wilson/ Deadpool in the film and has been on board with the film for over ten years, he used his social media and spare time to advertise the film and many people say he has in a way 'become' Deadpool. On social media maybe people have likened Reynolds personality to his charter, Deadpool, which makes the advertisement seem real and not forced or sales like.

http://www.popsugar.com/entertainment/Deadpool-Leaked-Test-Footage-40230696

https://www.instagram.com/vancityreynolds/?hl=en

Leaked footage footage of Deadpool was released in 2014, fans liked it and pushed for it to created as an actual film, Fox saw this support and gave $58million for it to be produced. This is the main reason that the film was created.

Deadpool Marketing