DELIVERABLES
OUR ROLES
MONTANA STATE UNIVERSITY ALUMNI ASSOCIATION
Presenters: Amanda Nielsen, Lynnea Nelson, Katelyn Robbins, and Kevin Peterson
To develop a cohesive, five-year marketing plan for the MSU Alumni Association with detailed analysis, event planning, media and advertising, and cost considerations.
- Promotional & Marketing Tactics
- Ideas on Implementation
- Particular Emphasis on Young Alumni and Current Students
DOUBLE ALUMNI ASSOCIATION
MEMBERSHIP IN THE NEXT 5 YEARS, TO REACH BETWEEN 22,000 AND 25,000 ALUMNI.
Amanda - Idea Collaborator and Helped Team Members Fine-Tune the Marketing Plan
Lynnea - Idea Collaborator, Coordinator, and Editor
Katelyn - Idea Collaborator and Market Researcher
Kevin -Main Source of Background Knowledge, Idea Collaborator, and Prezi Mastermind
WHAT WORKED
WHAT DIDN'T WORK
CLIENT/TEAM MEETINGS, TEAM MEETINGS, & INDIVIDUAL RESEARCH
TOTAL PROJECT HOURS:
132
- Fairly Broad Focus
- Coordinating Schedules
- Beginning the Semester With a Broad Focus
- Team Dynamics
- Being in the Target Market
- Communication
45
Individual Hours:
Team Hours:
10
November
October
September
29
Individual Hours:
Team Hours:
28.5
8.5
Individual Hours:
Team Hours:
4
PROFESSIONAL FAMILIES
CURRENT STUDENTS
RECOMMENDATIONS
GENERATIONAL MEMBERSHIP
EVENTS TO INCREASE ENGAGEMENT
EVENTS
- Big Event with Free SAA Membership with Ticket Purchase
YOUNG ALUMNI
- Student Comedy/Artist Night at Local Bar
- Date Nights
- Family Nights
- Networking Events
- Address all of the five target markets
- Address each of the five target markets individually
- Strategy to reach each specified target market
- Proposed events, programs, and ideas
- Media and advertising
NETWORKING EVENTS
MEDIA & ADVERTISING
10-YEAR REUNION
- Bobcat Dinner
- Networking Site/Hub
- Alumni Chapters
ALL 5 TARGET MARKETS
- Big Sky Retreat
- Service Event
- Brochures/Rack Cards
- Schedules
- Pepsi/Mountain Dew
- Digital Marketing
- Online Newspapers
- Emails
- Facebook
- Newspaper ads
- Billboards
- Direct Mail
- "Schwag"
- Mass Email
- Call to Action Video
- Movie Theater Commercials
MENTORING PROGRAM
FREE SAA MEMBERSHIP FOR
ADVOCATS
Campus Tours
CAT TREKS EXPANSION
ONLINE PRESENCE
Print Advertising
PRINT ADVERTISING
- Rack Cards
- Smear Campaign - Posters
- Exponent
- Table Tents
- Schwag
DIGITAL MEDIA ADVERTISING
Social Media
- Computer Backgrounds
- Facebook - Contests
RETIREES
EMPTY NESTERS
REUNIONS
CONTINUING EDUCATION
- Continuing Education Seminars
- Bobcat Dinners
- Wonderlust
- Bringing U to You
- Extended University
- Hatchfest
ADVERTISING
TECH LEARNERS
EVENTS
SUCCESS!
This target market looks to learn about technology.
5
- Newspapers
- Billboards
- Email
- Direct Mail
4
2
- Involve social media interaction in emails and also incorporate videos.
- Go out and try to find these people and add them to Facebook.
- Date Night
- Alumni Chapters
- Student/Family Event
- Relay for Life
MEDIA & ADVERTISING
- Newspaper
- Cat Trek Brochures
- Discounted Memberships
- Membership Fees to Scholarships