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DELIVERABLES

OUR ROLES

MONTANA STATE UNIVERSITY ALUMNI ASSOCIATION

Presenters: Amanda Nielsen, Lynnea Nelson, Katelyn Robbins, and Kevin Peterson

To develop a cohesive, five-year marketing plan for the MSU Alumni Association with detailed analysis, event planning, media and advertising, and cost considerations.

  • Promotional & Marketing Tactics
  • Ideas on Implementation
  • Particular Emphasis on Young Alumni and Current Students

DOUBLE ALUMNI ASSOCIATION

MEMBERSHIP IN THE NEXT 5 YEARS, TO REACH BETWEEN 22,000 AND 25,000 ALUMNI.

Amanda - Idea Collaborator and Helped Team Members Fine-Tune the Marketing Plan

Lynnea - Idea Collaborator, Coordinator, and Editor

Katelyn - Idea Collaborator and Market Researcher

Kevin -Main Source of Background Knowledge, Idea Collaborator, and Prezi Mastermind

WHAT WORKED

WHAT DIDN'T WORK

CLIENT/TEAM MEETINGS, TEAM MEETINGS, & INDIVIDUAL RESEARCH

TOTAL PROJECT HOURS:

132

  • Fairly Broad Focus
  • Coordinating Schedules
  • Beginning the Semester With a Broad Focus
  • Team Dynamics
  • Being in the Target Market
  • Communication

45

Individual Hours:

Team Hours:

10

19th

26th

11th

24th

3rd

14th

1st

November

October

September

29

Individual Hours:

Team Hours:

28.5

8.5

Individual Hours:

Team Hours:

4

PROFESSIONAL FAMILIES

CURRENT STUDENTS

RECOMMENDATIONS

GENERATIONAL MEMBERSHIP

EVENTS TO INCREASE ENGAGEMENT

EVENTS

  • Big Event with Free SAA Membership with Ticket Purchase

YOUNG ALUMNI

  • Student Comedy/Artist Night at Local Bar

  • Date Nights
  • Family Nights
  • Networking Events
  • Address all of the five target markets
  • Address each of the five target markets individually
  • Strategy to reach each specified target market
  • Proposed events, programs, and ideas
  • Media and advertising

NETWORKING EVENTS

MEDIA & ADVERTISING

10-YEAR REUNION

  • Bobcat Dinner
  • Networking Site/Hub
  • Alumni Chapters

ALL 5 TARGET MARKETS

  • Big Sky Retreat
  • Service Event
  • Brochures/Rack Cards
  • Schedules
  • Pepsi/Mountain Dew
  • Digital Marketing
  • Online Newspapers
  • Emails
  • Facebook
  • Newspaper ads
  • Billboards
  • Direct Mail
  • "Schwag"
  • Mass Email
  • Call to Action Video
  • Movie Theater Commercials

MENTORING PROGRAM

FREE SAA MEMBERSHIP FOR

ADVOCATS

Campus Tours

CAT TREKS EXPANSION

ONLINE PRESENCE

Print Advertising

PRINT ADVERTISING

Rack Cards

  • Rack Cards
  • Smear Campaign - Posters
  • Exponent
  • Table Tents
  • Schwag

DIGITAL MEDIA ADVERTISING

Video Integration

Social Media

  • Computer Backgrounds
  • Facebook - Contests

RETIREES

EMPTY NESTERS

REUNIONS

CONTINUING EDUCATION

  • Continuing Education Seminars
  • Bobcat Dinners
  • Wonderlust
  • Bringing U to You
  • Extended University
  • Hatchfest

ADVERTISING

TECH LEARNERS

EVENTS

SUCCESS!

This target market looks to learn about technology.

5

  • Newspapers
  • Billboards
  • Email
  • Direct Mail

4

2

  • Involve social media interaction in emails and also incorporate videos.
  • Go out and try to find these people and add them to Facebook.
  • Date Night
  • Alumni Chapters
  • Student/Family Event
  • Relay for Life

MEDIA & ADVERTISING

  • Newspaper
  • Cat Trek Brochures
  • Discounted Memberships
  • Membership Fees to Scholarships
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