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PacSun Ad Campaign
7
Transcript
PacSun
"Golden State of Mind" Revamp
Advertising Campaign
Sam Meyers, Rachel Lindskog, and Toni Longo
Television Commercial
Company History
Media Necessary
Previous Campaigns
YouTube Ad
Founded by Tom Moore in the 1980s
Television
Magazine
Transit
Commercials
- Surfer Magazine
- Snowboard Magazine
- Skate Magazine
- Seventeen Magazine
Electronic Billboard
Music
Golden State of Mind
Internet
Banners
Electronic Billboard
Update GSOM.com
Budget Breakdown
Campaign Objectives
Target Markets
- Television Commercials: $200,000
- Electronic Billboard: $900,000
- Magazine Ads: $738,800
- Transit Ad: $324,000
- YouTube Ad: $175,000
- Internet Banner: $4,600
- Fashion Show: $20,000
- Walk The Moon Contract: $500,000
- Instagram Photo Contest: $1,900
Promo Activities
Musical Goals
Interactive Goals
Primary Target Market
6. Update GSOM.com
4. Set up contract with Walk The Moon
- Teens age 14 - 21
- Students
- East & West Coast
- Part-time jobs
- Live at home
- Social media users
- Trendy / Stylish
- Active outdoors
- Enjoy alternative / indie music
7. Carry out GSOM Facebook Liker Discount
5. Update music playlist in all stores
8. Instagram Photography Contest
Secondary Target Market
- Very similar to primary target market
- Live in other countries
Some locations include: Australia, Austria, Belgium, Brazil, Bulgaria, Canada, China, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, and many others.
Grand Total: $2,864,300.00
General Goals
1. Increase sales by 12% in the next 6 months
2. Introduce PacSun's 2013 Summer Collection
3. Introduce international shipping
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