Example #1
Example #3
The Kony 2012 video campaign by Invisible Children was uploaded to YouTube on March 5th, 2012. This 30 minute video is about Joseph Kony, the leader of the notorious LRA (Lord's Resistance Army). Invisible Children believed if everyone knew him, no one would be able to tolerate his brutal terror against the people of East Africa. 24 hours after the video was uploaded on YouTube, they tweeted that it had already recieved 800,000 views. By March 7th, there were 40 million views.
What does it mean?
Example #1
Example #3
Here you will see kids reacting while they are watching the Kony 2012 video.
We all know that this dog is definitely a dog and not a cat. Someone could have told the dog that he was a cat just because he had four legs. Therefore making him believe that he really is a cat.
A belief based by assuming that the opinion of the majority is always true. If everyone believes it, so you should too.
Example #2
Example #3
I hope you know that the the Kansas City Royals are in the World Series this year. Many people that live close to the Kansas City area are starting to say that they have always loved the Royals. In all reality, we all know that they are really saying that just to join the bandwagon and to cheer beside their friends that actually like the Royals.
After the kids watched the video, they were all very sad and upset that this was happening. Many of them learned about Kony from social media. After they watched the video, they had the ability to share it as well letting their other friends to see it. This will spread the word even more.
Bandwagon Effect
THANK YOU!
By: Marilyn Glorfeld