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Efficiency
- "...choosing the optimum means to a given end (p. 36)".
- Efficiency is forced upon individuals in society. This occurs at such great levels that customers become consumer workers and are forced to accept these institutional systems.
Deskilling - This is the process by tasks are reduced to simple focused repetitive assignments. Creates cheaply trained and easily replaced human workers
- Mcdonalds in Paris
- McDonalds is Brazil's Largest Employer
- Accepting the things = Accepting the Culture
- Seen in Saudi Arabia
- Seen in Paris
- Huge International Corporations
- Deskilled Workers
- Migrant Workers
A major part of Ritzer's focus is seen in his analysis of "human technology." He depicts the substitution of machine for human tasks as part of a trend. This trend is the reduction of tasks so as to affect greater control over employees.
"Irrationality means that rational systems are unreasonable systems. By that I mean that they deny the basic humanity, the human reason, of the people who work within or are served by them." (Ritzer 1994:154)
By Robert Kansao
- Efficiency
- Calculability
- Predictability
- Control
- Good
- Bad
- Good
- Bad
- Good
- Bad
- Good
- Bad
Seen in Globalization
- Accepting the things = Accepting the Culture
- Seen in Saudi Arabia
- Seen in Paris
Seen in Conflict Theory
- Huge International Corporations
- Deskilled Workers
- Migrant Workers
irrationality means that rational systems are unreasonable systems. By that I mean that they deny the basic humanity, the human reason, of the people who work within or are served by them." (Ritzer 1994:154)
Control
- Control through the substitution of non-human for human technology.
- By encouraging tasks that involve little thought from enabling employers to maintain a tighter control over them.
Calculability
- Supersize me
- The Double Big-Mac
- The Whooper
Predictability
- It makes the experience of the consumer the same at every location of a McDonaldized company.
- It also makes the work routine for the employees of that company.