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Objectives

Objective 1.0: Have 20 small local businesses contribute at least $500 each to MCC by June 2016.

Strategy 1.1: Stress to small local businesses that partnering with MCC will provide your business with long-term rewards, such as increased customer base and local traffic.

Tactic 1.1.1: Create sponsor package

Tactic 1.1.2: Phone calls (June 2015)

Tactic 1.1.3: Email blasts (June, Nov., Dec. 2015)

Tactic 1.1.4: Informational brochure (June 2015)

Tactic 1.1.5: Host open house (Nov. 2015)

Strategy 1.2: Stress to small local businesses that partnering with MCC will be especially beneficial to the community of Millville. Small local businesses will feel a sense of community and gratification, knowing the success of MCC would not have been possible without their donation.

Tactic 1.2.1: Phone calls (June 2015)

Tactic 1.2.2: Poster (June 2015)

Tactic 1.2.3: Brochure (June 2015)

Tactic 1.2.4: Host “Thank You” Luncheon

Millville Community Center

A Safer Place For All To Grow

Objectives

Objective 2.0: Establish long-term support (Angel Program) from 100 high-income residents giving $50 by June 2016.

Competition

The Points

  • SHINE program

  • School programs

  • Lack of safety

Strategy 2.2: Stress the effortless ability of improving the lives of less fortunate

children.

Tactic 2.2.1: Brochure of the Angel Program (Nov. 2015)

Tactic 2.2.2: Open House (Nov. 2015)

Tactic 2.2.2: MCC Newsletter updating Millville success stories (Nov. 2015)

Tactic 2.2.3: Annual Banquet: hold a special event and have in-kind donations and have bidders bid and all proceeds go to MCC (Dec. 2015)

Strategy 2.1: Emphasize the potential of MCC to improve the community of Millville by stressing the benefits of support program

Tactic 2.1.1: Brochure of the Angel Program (Nov. 2015)

Tactic 2.1.2: Open House (Nov. 2015)

Tactic 2.1.2: MCC Newsletter updating Millville success stories (Nov. 2015)

Tactic 2.1.3: Annual Banquet: hold a special event and have in-kind donations and have bidders bid and all proceeds go to MCC (Dec. 2015)

Brittani Ferriola

Brooke Fitzpatrick

Nora Farghaly

Alexa Coppolino

Temi Akoh

Jonathon Hampton

Small Businesses

Large Businesses

Objectives

Objective 4.0: Have five key communicators from local nonprofit organizations join MCC’s board of directors by June 2016.

Objective 3.0: Partner with at least five local nonprofit organizations by June 2016.

Global Ambition

The Millville Community Center (MCC) is the preeminent safe and friendly environment for community residents supported by partnerships from local businesses and organizations, reinforced by extensive participation from residents and cementing an image as a true “community center without walls.”

Strategy 3.1: Stress that partnering with the MCC will improve community outreach, organization credibility and cut overall spending costs.

Tactic 3.1.1: Open House (Nov. 2015)

Tactic 3.1.2: Provider Fairs (Nov. 2015)

Tactic 3.1.3: Brochure (Nov. 2015)

Strategy 4.1: Stress how collaborating with MCC’s highly accomplished members will improve each organization’s skill set, connections and public awareness. Key communicator’s will feel passionate about the board’s mission, and therefore will feel a sense of purpose and collective determination to improve the center.

Tactic 4.1.1: Phone calls (June 2015)

Tactic 4.1.2: Emails (June, Nov., Dec. 2015)

Tactic 4.1.3: Board of directors meeting (Dec. 2015)

Tactic 4.1.4: Networking events (Jan. 2016)

Tactic 4.1.5: “Meet the Board” tab on website (Jan. 2016)

High Income Residents

Nonprofit Organizations

Insights from conversations with two residents

Content Analysis of Social Media

Client History

Female

• Does not feel safe in some parts of town

• Has heard of MCC

Male

• Depends on the area

• Never heard of MCC

Facebook

  • 162 likes
  • Last post January 29
  • Low quality pictures

Twitter

  • Nonexistent
  • MCC opened in May 2012

  • Holly City Family Development

  • Carley Foundation

  • 26 community partners and organizations

Objectives

Objective 5.0: Have at least two grants approved from large businesses to combine for a minimum of $20,000 by June 2016.

Strategy 5.2: Stress the potential that MCC’s library has by following Target’s philosophy that every child deserves success by providing low-income families with what they need to read, learn and succeed.

Tactic 5.2.1: Interview Target PR manager (Jan. 2016)

Tactic 5.2.2: Grant Letter of Inquiry (Jan. 2016)

Tactic 5.2.3: Grant Proposal (Jan. 2016)

Strategy 5.1: Exercise the potential benefits that MCC will provide to Wawa by assisting in meeting their focus area goals

Tactic 5.1.1: Interview Wawa PR manager (Jan. 2016)

Tactic 5.1.2: Grant Letter of Inquiry related to health (Jan. 2016)

Tactic 5.1.3: Grant Proposal (Jan. 2016)

Tactic 5.1.4: Issue 'Thank You' press release (Spring 2016)

Positioning

Crime

On-site evaluation

Large Business Donors

Strategy 5.3: Accentuate on the benefits of environmental upkeep in low-income communities.

Tactic 5.3.1: Interview ShopRite PR manager (Jan. 2016)

Tactic 5.3.2: Grant Letter of Inquiry (Jan. 2016)

Tactic 5.3.3: Grant Proposal (Jan. 2016)

Tactic 5.3.4: Issue 'Thank You' press release (Spring 2016)

Section 8 Housing

School

  • Increase fundraising and partnerships with small local businesses, high-income residents, other nonprofit organizations and large businesses to ensure sustainability
  • Millville Community Center
  • Holly City Family Center
  • Millville Public Library
  • Low income area
  • Negative image

Face-to-face

Wawa:

  • 3 types of support to local nonprofits
  • Hometown founders, stores and ties

ShopRite:

  • Earth Day Challenge
  • Garden Program

Target:

  • Library Makeover Program
  • Previously helped Millville

Arts District

MCC

Safety

Budget

MCC internship requirements:

  • Print Advertising – $5,000
  • Thank You Luncheon - $200
  • Angel program – $200
  • Follow Up Phone Calls - Intern
  • Personalized Mailers – $300
  • Emails - Intern
  • Social Media – Intern
  • Sponsor Packages – $200

  • Semester long (3-4 interns)
  • PR, marketing, advertising majors
  • 8 hours per week
  • Phone calls to targeted audiences
  • Social media content creation
  • Emails to clients
  • Event set up

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