nissan

Problem: Economic downfall has made buying new cars not as appealing as using used cars.

Objective: To develop a common theme between all cars and campaigns in order to gain more customers who are willing to buy new cars.

Service Strategy:

Advertising will prove that Nissan dealer’s have the ability to match your personality to a car that will fit you for life, indicating that Nissan knows you and your wants and needs.

Support will be a friendly service and comfortable feeling you detect when you walk into a Nissan dealer.

Tone is warm, friendly, understanding, stress-free.

Image Strategy:

Advertising will convince ages 17-30 years that Nissan is a cool and stylish ride at an affordable price.

Support will be the color options, safety features, and its good gas mileage.

Tone is hip, cool, stylish that catches the eyes of a younger audience.

Opportunities: Reasonable prices for a quality car, the all electric Leaf is good for the environment.

Target Audience

Demographics: Males and females ages 17-30 years, middle class, global

Psychographics- New car users

Key Purpose: We want people to have an emotional connection to their car and see how it fits into their life style.

Competitors: Toyota, Honda, Kia, Ford, Volvo, Volkswagon

Creatives

Twitter, YouTube, Facebook, and Pandora Ads

Online-banners

Direct Marketing

Publicity and PR for event

Incentives and Sales Promotions

Billboard in 5 main cities

emphasis on Leaf

-earth friendly

different ads appealing to younger drivers

IMC

Events surrounding a fund raiser or a race car event.

Incentives- GPS, AUX Cords, Blue Tooth

Nissan

we know you.