Advertisement: Save the Whales & Go Vegetarian
Pathos
Appeals to:
- People who want to save whales
- Uses the whales to gain sympathy in order to convince people to not eat meat to become vegetarian
- People that are insecure with their weight and body
Ethos
Credibility: Trustworthy and reliable?
Emotional Appeals:
- Achieve: Peta convinces people that their end goal should to become "skinny"
- Physiological Needs: Making it seem like in order to be skinny, you must only be a vegetarian diet
- Peta: dedicated to animals but ad has nothing to do with animals specifically
- Ad is disrespectful
- Implies vegetarianism is the only way for overweight women to lose weight
Save the Whales/Going Vegetarian
Style & Composition
Sells an idea
- Idea 1: Save whales
- Idea 2: Go vegetarian
- Idea 3: Comparing overweight women to whales
- Idea 4: To lose weight
Visuals:
- Large Font / Smaller Font
- Beach
- Red Swim Suit
Logos
Audience
- Women who are plus size
- People who care about animals (specifically whales)
Confuses reader into thinking about "Save the Whales" - instead ad shames people for being overweight
Peta
- Believes being vegetarian allows weight loss
- Whales are endangered (industrial whaling)
No Correlation
- Being overweight does not give cause to call people a whale
- Saving whales has nothing to do with overweight people
- There is an image of a woman who is overweight but the main title has to do with whales