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Both posters are categorized under a specific propaganda technique analyzed by the Institute for Propaganda Analysis in 1938. Created during World War II, these posters express a well-known figure, Rosie the Riveter in the US ad, and Hitler in the German ad, as characters who represent a sense of pride, and strength. Both posters do not urge the viewer to complete a certain action, but motivate the people to persevere in the war struggle. Also, it is important to note that both posters use an exclamation point, urging the public to take action.
Many differences can be recognized between both glittering generalities posters. First of all, the German advertisement illustrates a concrete dictator of Germany, opposite to the more abstract figure in the US poster. Rosie the Riveter is certainly a well-known figure in American culture, however she is not a specific person like Adolph Hitler, and only represents one gender. The "We Can Do It" posters motivates particularly American women while the "Long Live Germany" sign does not attempt to influence a specific gender or culture. Lastly, the German banner shows an absolute ruler as strong, while the American advertisement portrays the public, and not a leader, as powerful.
World War II
Glittering Generalities is a specific technique of propaganda used in advertisement to express citizens loyalty towards their country. It portrays a positive and upbeat concept for a certain group of individuals in a nation. Often freedom, hope, honor, patriotism, and glory for one's country is used to influence the public in a beneficial way. Without giving specific information, the advertisement evokes positive feelings for the reader to be attracted to.
Courtesy of www.docspopuli.org
http://www.pra.org
This advertisement is an example of a specific propaganda technique known as glittering generalities. Produced by J. Howard Miller during World War II in 1942, this poster portrays a positive attitude towards working women, often identified as Rosie the Riveter. Linked to a highly valued concept of strength for women, it is somewhat and deliberately vague because it shows no clear action that women can take to aid America’s progress in the war. However, it does an excellent job in illustrating women’s power through the woman’s casual clothes; both the headscarf and shirt depicts female’s capability of taking pride in her country. If you look closely to the bottom right, the reader understands that the artist wants an aid in the production of war materials, hence "War Production Co-Ordinating Committee." Finally the ad encourages women to take over the man’s job in factories while they fight in the war.
This German Propaganda poster, released during the early World War II phases, depicts Adolf Hitler of the Nazi Party as a honorable and glorious leader of Germany. This specific propaganda technique, glittering generalities, describes Hitler’s power in a simple way. It illustrates the dictator of the National Socialist Party above his followers, whom are worshiping him below, and carrying the Nazi flag. Hitler shows his love for Germany and his political party by holding the flag high above his head and keeping a locked fist, signifying pride for his country. It is essential to observe that the poster has no certain or concrete meaning for the public, but it describes a familiar abstract theme of pride for Germany.