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Exactly what Gatsby wants
Same problem emerges in "Diamond as Big as the Ritz"
His fetish becomes money--and by extension gold--because what it represents fulfills Gatsby's desire to preserve his past with Daisy
If money has this sublime quality about it--of remaining supposedly immutable despite the passing of time, then it certainly appeals to Gatsby, presenting itself as a fetish for him.
A similar concept emerges in "Diamond" because the family members know the system of supply and demand so well that they literally sabbatoge themselves--and their beloved diamond--to hold on to the idea of their fetish.
Instability of gold--a rise in gold can result in a decrease in its value, throwing the system off
Money becomes a fetish, a "presence of absence itself"
Strong security in consumerism because it was backed by a "solid" gold standard, which was quickly falling apart
“[W]e treat money ‘as if’ it consists of ‘an immutable substance' . . . over which time has no power . . .” ~Godden
Connection of article to Gatsby
A LOT of theory, especially about the gold standard and consumerism
Article Summary and Connection to Gatsby
First some basic concepts
VERY Basic Plot Review of "Diamond as Big as the Ritz"
The Gold Standard
Published in 1922
Sounds good, but . . .