Introducing
Prezi AI.
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Loading content…
Loading…
Colombia Beyond the Stereotypes
Transcript
Colombia: Beyond the Stereotypes
by: Adriana Estrada
The Campaign's impact on Tourism
- These campaigns have helped to increase tourism in Colombia for the last several years.
- Accord to the World Tourism Organization (UNWTO) foreign tourism has grown an average rate 10.4% over the last eight years (2005-2012) three times higher than the global rate during the same period
- Another campaign was done by a government agency called Proexport, This campaign brought about the Slogan "Colombia: The Only Risk is Wanting to Stay"
- Another campaign to improve Colombia's image was started shortly after the movie "Colombiana" was released called Colombia The Other Side of the Coin
Improving Colombia's Image
- 2005 the Colombian government started a campaign called "Colombia Es Pasion" to improve Colombia's image within the country and in foreign markets.
In 2011 the "Colombia es Pasion" campaign was replaced by a new campaign called "La Respuesta es Colombia"
The Impact of Negative Stereotypes on Tourism in Colombia
- Colombia's history of narco-trafficking and conflicts with the Guerillas and the media's constant portrayal of these issues has made people afraid of visiting the country
- As a result tourism in Colombia was low for many years
- xXx (2002) - The main character Xander Cage is taken and dropped in a cocaine-producing rural area of Colombia where he is captured, tied, gagged and tortured by a drug lord.
- Maria Full of Grace (2004) - The main character Maria who is from Colombia is recruited to be a drug mule
Some Examples of Films that depict Colombia Negatively
- Colombiana (2011) - centers around a woman named Cataleya who witnesses her parents being murdered by a drug lord and years later decides to seek revenge by becoming a trained assassin,
Colombian Stereotypes in the Media
- The stereotypes that people have towards Colombia are a result of the how the country is portrayed in movies and TV shows
- The majority of movies depicting Colombia more often than not involve narco-trafficing related issues and hit men stories
Stereotypes about Colombia
- Colombia is a dangerous and violent country
- Colombia is full of drug cartels and narco-terrorism
- Anyone who goes there will likely be kidnapped
What is a Stereotype?
- A stereotype is "a widely held but fixed and oversimplified image or idea of a particular type of person or thing"
- There are all kinds of stereotypes including Gender, Sexual, Literary, Cultural, and Ethnic stereotypes
Choose a template
Presentations from around the world
Learn more about creating dynamic, engaging presentations with Prezi