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Risk Reduction Strategy For New Product Entry
2
Transcript
New Entry:
- Offering a new product to an established or new market.
- Offering an established product to a ew market .
- Creating a new organization.
Creating a Resource Bundle That Is Valuable, Rare, and Inimitable
Entrepreneurial strategy :
The set of decisions, actions, and reactions that first generate, and then exploit over time, a new entry.
Entrepreneurial Strategy:
Generation of a New Entry Opportunity:
Resources as a Source of Competitive Advantage
- Resources are the basic building blocks to a firm’s functioning and performance; the inputs into the production process.
- They can be combined in different ways.
- A bundle of resources provides a firm its capacity to achieve superior performance.
Risk Reduction Strategy For New Product Entry
By:- KUNAL KUMAR
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