BLACKBURNE TENNIS RACQUET

Be Better. Be Modern.

Be Blackburne.

Ron Denny

Leah Arsenault

Alex Desrochers

Bethany Baumann

Strengths

• Unique product
• Enhances your shot
• Sleek rim
• Larger surface area
• User friendly for all levels
• Long term durability
• Investment for future game
• Interactive diagrams on website

Weaknesses

Opportunities

• Re brand racquet with "modern lifestyle"
• Expansion- clothing line
• In-store distribution
• Form partnerships
• Work with nonprofit organizations
• Reach broader audience through social media

Threats

• "Brand name" companies (Wilson, Prince, Babolat, etc.)
• Major tennis distributors/ retail stores (Tennis Warehouse, Tennis Express, Dick's Sporting Goods)

Must be more visually appealing to compete with other racquets on the market creating a strong competitive advantage. To deliver a sharper product we will provide customizing options online for purchasers to create one of a kind color options for their racquets head and strings.

Promotion-

• Simple yet effective way to advertise product includes having AD's in magazines that reach broader audiences
• Innovative way to advertise product includes placing bar codes in magazines (Can be scan tagged on smart phone/tablet)
• BB will pay for half the cost of the Evian sign advertised at the U.S. Open, as well as hand held paper fans in exchange for a joint venture with Evian's logo on fans and their water bottles which will include bar codes. When scanned, this bar code will bring you directly to a survey on BB website. Doing this will hit target market within a centralized location while ensuring wise money spent.
• Advertised through social media including facebook, twitter, instagram, etc.

The End

SWOT Analysis

4 P's

Paper Fans for

US Open

B

https://twitter.com/BBtennisRacquet

http://www.blackburneds.com/html/overview.html

Place (Distribution)-

Product-

• Introducing the product in smaller tennis clubs and clinics before larger retail stores
• Will sell potential clothing line and customized colorful grips in such places
• http://corentity.com/FolioBB.html
• Core focus remains on selling product online through Blackburne website

Necessary Website Renovations:

How It Should Be

• Its unprofessional look
• Incorrect use of grammar
• Non-trustworthy type feel
• Unorganized and confusing layout
• Outdated color scheme, creates contradiction towards futuristic product

Current Site

Pricing-

• Marketing myopia (short term vision)
• Poor marketing and advertising

• Add more payment options for credit cards and shipping methods (only includes Visa and Mastercard)
• Current method is confusing and inconvenient
• Longer warranty to improve customer satisfaction for money spent (instead of 60 days, either a one-year warranty or longer based on amount paid)

-Unprofessional website

• Unclear demographic (age)
• Limited shipping and payment method

• Contradiction- modern product with outdated advertising