Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

Product Life Cycle of Coca-Cola

Growth Stage

  • Pemberton sold portions of his business to various parties
  • The majority of the interest was sold to Asa G. Candler
  • Candler expanded the business to soda fountains outside of Atlanta
  • In 1894, the demand for the product grew, it was decided that the product should be bottled.

The Maturity Stage

  • Coca-Cola is currently in this stage.
  • Coca-Cola has developed new market strategies
  • Improvement of products
  • New bottles
  • Extended its distribution channels

Introduction Stage

  • Created in 1886
  • Atlanta pharmacist, Dr. John S. Pemberton created a flavored syrup and mixed it with carbonated water.
  • Sold it in the neighborhood pharmacy for 5 cents a glass
  • Pemberton's bookkeeper was credited for naming the product "Coca-Cola"
Learn more about creating dynamic, engaging presentations with Prezi