Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

Q1: what are the main factors that contribute to Banyan Tree's success

  • Good target market selection
  • Positioning and branding strategy
  • Products and services delivered
  • Effective internal and external marketing strategy
  • Support of local community

Q2: Evaluate Banyan Tree's brand positioning and communication strategies. Can Banyan Tree maintain its unique positioning in an increasingly overcrowded resort market?

• Strategies achieving minimal wastage

Yes. Banyan tree can maintain its unique positioning

• Unique romantic experience – appeal to “the sense

• Individual treatment

• Corporate social responsibility (CSR) program

Q3: discuss whether the brand portfolio of Banyan Tree, Angsana, and Colours of Angsana, as well as the product portfolio of beach resorts and city hotels, spas, galleries, and museum shops fit as a family. What are your recommendations for managing these brands and products in the future

  • What is brand portfolio
  • Colours of Angsana mission statement
  • Do they fit as family
  • recomendations

Q4: What effect does the price of corporate social responsibility have on brand equity?

• Increased CSR = Increased/enhanced brand equity

1. Building brand awareness

2. Enhancing brand image

3. Establishing brand credibility

4. Evoking brand feelings

5. Creating a sense of brand community

Q5: What potential problems do you forsee bringing Banyan Tree to the Americas, Europe and the Middle East? How could Banyan Tree address those issues

  • problems
  • costs
  • quality of service
  • lack of traditional culture
  • overcrowded areas
  • temperature
  • maintaining social values

Do you have any examples in Australia where Banyan Tree could work?

Banyan Tree: Branding the Intangible

Banyan Tree

  • Established, 1994

  • Exclusive, luxury accomodation

  • Emphasis on privacy, intamcy and romance

  • Consistent quality

How to promote the invisible product

Q1: what are the main factors that contribute to Banyan Tree's success

Q2: Evaluate Banyan Tree's brand positioning and communication strategies. Can Banyan Tree maintain its unique positioning in an increasingly overcrowded resort market?

Q3: discuss whether the brand portfolio of Banyan Tree, Angsana, and Colours of Angsana, as well as the product portfolio of beach resorts and city hotels, spas, galleries, and museum shops fit as a family. What are your recommendations for managing these brands and products in the future

Q4: What effect does the price of corporate social responsibility have on brand equity?

Q5: What potential problems do you forsee bringing Banyan Tree to the Americas, Europe and the Middle East? How could Banyan Tree address those issues

  • Create memorable images
  • Build awareness and interest in the service (or brand)
  • Position relative to competition
  • Understand consumer values
  • Involve the employees
Learn more about creating dynamic, engaging presentations with Prezi