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Q1: what are the main factors that contribute to Banyan Tree's success
Q2: Evaluate Banyan Tree's brand positioning and communication strategies. Can Banyan Tree maintain its unique positioning in an increasingly overcrowded resort market?
• Strategies achieving minimal wastage
Yes. Banyan tree can maintain its unique positioning
• Unique romantic experience – appeal to “the sense
• Individual treatment
• Corporate social responsibility (CSR) program
Q3: discuss whether the brand portfolio of Banyan Tree, Angsana, and Colours of Angsana, as well as the product portfolio of beach resorts and city hotels, spas, galleries, and museum shops fit as a family. What are your recommendations for managing these brands and products in the future
Q4: What effect does the price of corporate social responsibility have on brand equity?
• Increased CSR = Increased/enhanced brand equity
1. Building brand awareness
2. Enhancing brand image
3. Establishing brand credibility
4. Evoking brand feelings
5. Creating a sense of brand community
Q5: What potential problems do you forsee bringing Banyan Tree to the Americas, Europe and the Middle East? How could Banyan Tree address those issues
Do you have any examples in Australia where Banyan Tree could work?
Banyan Tree
How to promote the invisible product
Q1: what are the main factors that contribute to Banyan Tree's success
Q2: Evaluate Banyan Tree's brand positioning and communication strategies. Can Banyan Tree maintain its unique positioning in an increasingly overcrowded resort market?
Q3: discuss whether the brand portfolio of Banyan Tree, Angsana, and Colours of Angsana, as well as the product portfolio of beach resorts and city hotels, spas, galleries, and museum shops fit as a family. What are your recommendations for managing these brands and products in the future
Q4: What effect does the price of corporate social responsibility have on brand equity?
Q5: What potential problems do you forsee bringing Banyan Tree to the Americas, Europe and the Middle East? How could Banyan Tree address those issues