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Factors that contribted to the U.S and its financial standing at the time would consist of the wars that America was fighting, the amount of jobs and the cost of producing goods.
1. For any product that Apple creates, the people who create it have to want it themselves
All of Apple’s products are based on the fact that Jobs represented the real customer. And his engineers had to come to grips with that when designing a product. It has to be something that they personally couldn’t live without.
2. The products have to be easy to use
While industrial design is a critical component of any product Apple makes, if it is not easy to use, it is considered worthless to the consumer.
3. Keep things simple
The real reason Apple is successful is because it has one product; in this case the iPhone. It minimizes the decision making process for the consumer by making things simple
4. Offer great customer service and in-store experiences
Even if you create products that are easy to use, the variety of things that people want to use technology for often creates complexity. Because of this, consumers at all levels may need some hand holding from time to time.
5. Apple only makes a product if Apple can do it better
Apple normally doesn’t invent a new product or product category. Apple did not invent the smart phone; Apple reinvented it and made it better.
6. Apple stays at least two years ahead of its competitors
This is the one that scares Apple’s competitors the most. While those competing with Apple are just getting products to market that are competitive, Apple is already working on the products at least two years out.
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