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Apple's MacBook: Value Proposition Canvas
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Apple's MacBook: Value Proposition Canvas
benefits : FAST, EFFICIENT, light COMPUTER
features : access to special softwares
experience : feeling of efficiency, smoothness, and reliability
CONCLUSION
Mac Book is apple's product for students who seek for efficiency, reliability and sometimes a good social status.
convenient (light), efficient and fast
major downside : incompatibility
Company : apple
Product : mac book
ideal consumer : students
fears : expensive product, some softwares are not compatible
substitutes : another, less expensive,
also quite efficient computer (dell, asus, lenovo...)
macbook - apple
needs : need to have a computer they can rely on, need for efficiency
wants : want more possibilities on their computer, want a better social status
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