Brassieres

2000s

Body by Victoria

• This commercial also grabs people’s attention with the constant change of colors and clips. The constant use of the word "more" in multiple descriptive ways creates a feeling of superiority over other bras.

• The music in the background is catchy and has a fast rhythm. It makes you want to want to dance and pay attention and excites the audience.

• In the commercial the women are showing off their bodies in very sexual poses. The female audience becomes envious, and the male audience stares.

1990s

Cross Your Heart Bra

• The catch phrase “Great looks start with cross your heart!” rhymes and catches the audience’s attention because everyone wants to look good. It is very recognizable and more memorable.
• Also, the woman’s dress is a vibrant red. This not only catches the audience’s eye, but is in fact a sign of strength, power, determination as well as passion, desire, and love, all of which women want.
• Near the end of the commercial, the male actor has a sly look on his face, but it is hidden behind the newspaper. This shows how the woman is catching people’s (mostly males) attention and is being looked at in a wanting way.

WonderBra Ad Campaign

• The WonderBra advertisements really objectifies women. It almost seems targeted at men as well. Men want to see their woman or significant other wearing the WonderBra. However, these advertisements are very degrading to women. It makes females look very ditzy and only good for one thing, sexual appeal/sex.

• "I have never read The Economist."
• bright red to catch attention
• Linda Foster, CEO
• "I can't cook. Who cares?"
• sex appeal
• lack of brain made up for by body
• "You have 918,915 friend requests."
• Need for affiliation

Brassieres

Analysis

• “HELLO BOYS.”
• Appeal to both male and female
• Very sexual
• Photography
• Cut so that her breasts are the center of attention
• Only her upper body can be seen
• Lighting strongest on her upper body
• Facial expression/Body language
• Happy/surprised expression
• Looking down at her own body
• Arms out/opens up her stance

1950s Perma-Lift Bullet Bra

• the color pink
• love/romance
• you'll experience it too
• calm/soothing
• trusting in comparison to if it were exciting and thus intimidating
• femininity
• women's roles were clearly defined
• mom, wife, cook, laundress
• white outline of model
• brings attention to the fit of the bra
• body language
• head titled back
• arms spread

1960s Maidenform Bra

• the color red
• sexuality
• attracts males and females
• higher status/power
• unique in the time period
• aggression
• not specifically violent, but succeeds in exciting the audience
• ancient Roman theme
• symbolizes power and nobility
• the then modern bra mid ancient Roman times emphasizes

Victoria's Secret Pink Lace Bandeau

Ad uses an authroityfigure to grab the attention of the consumers. The celebrity, Cara Delavigne is stunning and this ad is technically saying if you buy the bandeau you can look like her. Cara Delavigne has perfect features in her face and body which is ensuring her looks will come onto you if you buy this product.

Ad uses Need for attention by making the celebrity stare into your eyes and grab your attention, the consumer’s attention. The stare creates a personal connection and persuades the consumer to buy the product that the ad is selling. Victoria’s Secret makes a famous person stare into your eyes because it makes you feel like the celebrity is accepting you.

The color purple is often associated with nobility and luxury. Victoria’s Secret is portraying this ad as something that is high class as the color purple represents wealth and independence. Also the fact that they used Cara Delavigne as the model for this ad shows how she is independent, wealthy and looked up to. So, wearing this bandeau will make you all of those

(1700s-1800s) Corsets

The words "good sense" in the ad are used to make a statement about how the corsets can make you feel and look good when wearing them. The corset changes the shape of your waist to a curvier form and this can possibly change your mood making you happier with your body shape which relates back to good sense.

Also, Good sense comes off very positively giving the corsets a positive connotation, that they are the best and most comfortable and flattering pieces of clothing.

This ad is based on kids, portraying a message that even kids want to look good at such a young age. If kids are wearing corsets than any age woman should be able to wear them and love thier body.

Another set of words that stand out on the page are the words "material is the best it can be for health, comfort, wear and finish" Meaning, this corset should be the most comfortable clothing item ever worn and not crush your ribs together, which is what most corsets at the time did.

Ella DeSantis

Isabelle Huang

Nicole Kirakosian

Tara Saljooghi

The consistent use of appeals to attention, prominence, and sex in the bra industry over time defines women as sex-craved, sensual, attention-seeking objects, a clear reflection of the anti-feminist attitude that American society has held through the decades.