KFC (Kentucky Fried Chicken)

References

Process oriented layout

5. Try to improve the layout

6. Prepare a detailed plan

• https://en.wikipedia.org/wiki/History_of_KFC
• https://en.wikipedia.org/wiki/KFC
• https://www.kfc.co.uk/halal
• https://www.scribd.com/doc/46390361/Vission-Mission-of-Kfc#scribd
• http://www.kfc.com.my/quality-assurance/
• http://www.slideshare.net/sitikasturi/kfc-holdingshttps://www.ukessays.com/essays/marketing/kentucky-fried-chicken-marketing-plan-marketing-essay.php

Bashayer Zuhair 10220010

Norah Alsenani 111220080

Rand Alharbi 11220061

In the new improved layout we tried to minimize the distance and time between the family section and the kitchen because large flows of food and people sections so should be next to each other. And layout can effect the customers’ decisions of ordering so placing the family section and single section next to the kitchen where its closer to them might encourage them to order more food and reduce the time of picking the food up. The playground location was changed so it will eliminate the difficulty of movement and allow them to move freely.

Based on the results above it will reduce the cost from $950 to $830 which helped in improving efficacy and speed of the services . which means providing an entertaining and fun experience that insists upon a clean, friendly and attractive environment for customers.

Process oriented layout

Process oriented layout

5. Try to improve the layout

3. Develop an initial schematic diagram

2. Determine the space requirements

3. Develop an initial schematic diagram

Orders take more time to move and reach to the family section because of the distance between them.

The family section should be closer to the kitchen because it’s a section with large flows of food and people so should be next to each other.

4. Determine the cost of this layout

Cost= $150+ $400(1 and 3)

+$80 +$100

+$100(3 and 4) + $80

+$40 = $950

Cost= $150+ $200

+$80 + $100

+$100(4and3)

+$160(3and6)

+$40 = $830

Process oriented layout

The Strategy

Process oriented layout

The Strategy

1. Construct a “from-to matrix”

KFC is a global company:

KFC is an International company that consider as fast food restaurants,

it is multidomestic strategy use existing domestic model globally they operating decision on decentralized to each country to enhance local requesters so they understand different culture for use a different menu to request customer this is goal to satisfy customers that main this strategy have high response also they have franchise fee that mean high cost because the firm is pursuing different strategies in different locations it cannot take advantage of economies of scale that could help decrease costs for the firm.

• A successful implemented layout design could be a breaking point for a restaurant and should be given top priority. Based on that we chose the process-oriented layout that which is a typically the low-volume, high-variety strategy. It is the most efficient when making products with different requirements or when handling customers with different needs, which is the priority in a KFC restaurants’. The machines and activities are grouped together. Products move for processing according to need. KFC Workers operate within one area, but may be multi-skilled enough to work across areas.

• The main focus is to develop an effective and efficient layout to help achieve the main goals and strategy of the KFC and lower the costs.

KFC competitive advantage strategy:

KFC has been using differentiation strategy depend on geographic segmentation that focuses on provides different products that customers demand so they understand different culture to satisfy customer need and they also depend on demographic segmentation, in demographic strategy the market is divided into groups based on age, gender, family size, income, occupation, religion, race and nationality that to satisfy customers need and also they focus on psychographic segmentation that means to divide a market into various groups based on lifestyle, personality, or social class characteristics.

Also KFC have response to customer need and lifestyles they work to satisfy customer needs by developing menu items.

The KFC Accreditations

Mission

The Strategy

To sell food in a fast, friendly environment that appeals to pride conscious, health minded consumers and to increase sales and maximize profitability, improve shareholder value and deliver sustainable growth year after year.

Halal Food

Committed to serving high quality and Halal food to our consumers, at KFC we guarantee all products served at our stores in the Middle East and North Africa are 100% Halal, inspected and approved by local authorities and Islamic authorities at the countries of export.

KFC Holdings hold the 4p’s strategy to achieve their vision. First is production KFC has the special raspy for chicken products that is why, KFC known as a chicken specialist all over the globe. Second is KFC during pricing their products kept the different points in the mind like they adopt the cost base price strategy. Third is promotion. KFC uses the bill boards the major source of advertisement and one of the most important thing that they uses media especially the newspapers to promote their products. Fourth is placement. For, KFC the placement of the product is not important but the placement of the restaurant is important we can easily judge that the KFC target the place for their restaurant.

Vision

KFC obtained certified by Jabatan Agama Islam Selangor by ensure Halal procedures are met.

It is to be the leading integrated food services group in the Asia Pacific region based on consistent quality products and exceptional customer-focused service.

KFC (Kentucky Fried Chicken)

The History for "KFC" international company

It is an American company. One of the most known fast food chains in the world started in the early 1930's by Kernel Sanders in the Southern USA as a small franchise operation. Colonel Sanders has become a well known personality throughout thousands of KFC restaurants Worldwide. Quality, service and cleanliness (QSC) represents the most critical success factors to KFC's global success.

OPERATIONS MANAGEMENT MGT 214