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Angel Flight are advertising their services to raise awareness of what they do and how difficult their job is, their aim is to get donations to support them.
Quit smoking are raising awareness of the consequences that come from smoking. Instead of selling a product, they are persuading the veiwer not to buy it.
The reason they aim to get donations is beacause they are a free service, offering flights to or from medical facilities anywhere in Australia in non-emergency circumstances. To continue running their service they rely on donations.
Quit smoking aims to get the viewer not to buy smokes, though the Government gains proffit from selling this product. The Goverment is required to promote health risks and raise awareness of the health risks associated with smoking
The audience targetted for this ad are working people aged 25 to 45, because they are the ones more likely to donate to Angel Flight. They also rely on this service in medical situations for their children and families. People are comforted by the fact that they will be safe and get the best tratment; by donating to this charity they feel they are helping to make a difference.
The audience targetted for this ad are obviously smokers, as well as all people who are effected by smoking. It makes the viewer think about the consequences of smoking and how they effect themselves or the people around them.
They use a technique called plain folk to reflect the targetted audience, demonstrating that this could happen to them and it may be them needing the support.
The commercial purposely makes the viewer feel sorry for these people, resulting in the viewer feeling guilty and donating to Angel Flight. This is done by the people used, the emotions they show and the slow sad music played throughout the ad.
They use a technique called plain folk to reflect the targetted audience, demonstrating that this could happen to them.
The commercial purposely shocks the viewer, resulting in the viewer feeling scared about smoking and hopefully convincing them to stop.This is done by the use of a small child which makes the viewer think about thier own family and the slow sad music played throughout the commercial.
There is no talking in this ad, instead there are signs saying what needs to be said. This technique is used to make the advert seem even sadder by being silent exept for the music. This technique is also effective because without talking the viewer needs to read to understand the add and gain information from it, capturing their attention.
There is only a small amount of talking in this advert. This technique is used because the words that are said stick in your mind. With no talking at the start the viewers attention is captured with wanting to know the end result of the add and what it is about making it very effective.
Both advertisements use only Anglo Saxon's, there could be two reasons for this: One being simply that the people who appeared in the add are the best actors out of the auditions. Or it is purposely the directors choice because the majority of Australian's are Anglo Saxon, therefore the majority of Australia can relate to the situations used in the advertisements.
In Angel Flight whilst there arent people with disabilities represented there are extremely sick people. They are used to bring out certain emotions such as sadness and to make the viewer feel sympathetic.
Both advertisements show an accurate assessment of society. In both Angel Flight and Quit Smoking; the advertisements are relevant to everyday life because they're real-life situations.