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The way the camera is used is extremely important in producing meaning within a music video. The way it is used, for example, angles and movements, can help to create different effects. The shots are what make the video unique, below are different shots and movements.
It is very important to have codes and conventions within music videos as it allows the audience to be familiar with particular genres as sub consciously they will eventually recognise the different conventions within the genre. It provides a structure to the video that the audience will understand and the video relates and suits the lyrics in some sort of way.
Technical techniques is how the meaning is conveyed using technical equipment. This may include things such as how the camera is used including types of angles and movements, different sound within the shot, whether its diegetic or non diegetic, whether its fast or slow editing and the genre of the song. Symbolic techniques are they ways of showing meanings beyond what is obvious in front of you. It could be through the mist-en-scene including facial expressions, body language, posture, etc.
Codes and conventions are different things used within music videos to construct messages and meanings.These techniques can be divided into two types; technical and symbolic.
Codes and conventions within music videos vary depending on the genre of music. The most general codes and conventions within music videos include:
There are three different types of music videos, Performance, Narrative and Concept. I have analysed these video styles and the codes and conventions in 3 other blog posts.
There are two different types of sound within music videos, diegetic and non diegetic. Diegetic sound is sound that is already present within the video and non diegetic sound is sound which can be edited in. Sound can be edited to create different effect and variations to the vocals apparent by the artists. Sound parallel is when the sound matches the mood of the video. For example if a song used pathetic fallacy such as rain and darkness, as well as slow editing, then it is likely the theme and sound of the song will be sad.
When editing there are many different editing techniques which allow the video to feel different and professional compared to how it was when being shot. Things can be added in such as transitions such as fade to black, green screen can be edited, lighting, contrast and brightness can be changed, lights can be added as well as different effects such as shattering glass and fire. Editing can be cut fast or slow, fast editing creating a action and dramatic effect, and slow to create a more suspenseful and relaxed feeling. Often the video is cut to the beat within the song.
Different camera movements can be used to add effects to music videos. Examples of camera movements are:
Overall, mise-en-scene, camera movements, angles and shots and sounds all contribute towards making the music video look professional. However, each different styles of music video, e.g performance, concept and narrative, as well as different genres, which all have different codes, conventions and representations.
Eye level shots are used to create a real life effect and as if we are seeing the artist in the real world.
The mise-en-scene for music videos differs depending on what the genre of music is. The components of the mise-en-scene are. It is used to convey the importance of people in music videos as well as the representation of certain characters.