Copy of Cunning Brewery Canvas

Brewpub and Artisan Sandwiches

Value Propositions

Key Activities

Customer Relationships

Customer Segments

Key Partners

Internet

Brewing

Using the internet and various rating systems I can get an idea of the public's views

Primary Brewing

Experiment

• This includes the primary year round beers and the Special Brews to be sold
• This also Includes Bottling and Preparation for distribution

Hipsters

The Highest Quality BEER Experience

Late Generation Y

Locally and In Brewery

Small Batch Sizes not intended for public Consumption

Communities

Self-Service

Great attention will be taken to make the local area knowledgeable about our beer

Distributors

Purchasers in a retail setting

• Creating the best beers and beer like alcoholic beverages as possible
• Sharing great products with to world in hopes of creation some utility

Advertising

• In College / Grad School or just out of College
• Sinks and Dinks
• In Debt
• Worried about getting & Keeping a job

Hobbies: Drivers:

Social Media Independence

Indie Media and games Going Green

Money

• Facebook
• Possibly commercials and adds

App

Party Barn

• Programing
• Constantly keeping it up to date with beers

• Manage caterers
• Run Bar

Pubs

Discovering new and Better Ways of Brewing the Prefect Beer

Local and Chains

Tap takeovers

Late Gen X

• Experimenting with many different types of grain and yeast but also using natural material that isn't typically seen in the brewing industry
• Using different brewing and fermentation techniques

Key Resources

Local Growers

• Kids are leaving the household
• Getting Ready to retire
• Parents are probably still around but are getting older
• Vacation often

Hobbies: Drivers:

Golf Success (themselves and children)

Sports Integrity

Honor

Channels

People / Employees

For Promotion of local growers of grain and other ingredients particularly the uncommon ingredients

Internet

Financial Support

Keeping up Contact

As the Brewery grows so will the number of employees

People who know the brewing process and even experts in certain fields

• Investors who believe in me and what I am doing
• Loans?

• Facebook
• Website
• Rating App

Grain and Other Raw Material Distributions

Party Barn With Bar

All of my beer ingredients have to come form somewhere and they will be bought in bulk

Party Barn

A Barn where the Brewery starts wile it is still in an under 200 gallon operation where a bar can be placed and partys along with receptions can be held

Brewing License

Pubs & Bars

App & Browser Program

• Word of Mouth
• Local Advertising

Brewing Equiptment

Other Niches

• Bartenders

Distribution

In order to start brewing for sale a State License

Brewery must be inspected and approved

An app the will allow those consumers and connoisseurs of high quality beer to rate and learn of brands to try at the same time

Without a good distributor I am sunk

• Young Conservatives
• The Rich

• Fermenters
• Wort Kettle
• etc.

App and Web Program

Appstore

Mac

Android

Other online Advertising

Location

Cost Structure

Fixed Costs

Marketing and Research

Retail Price of Bottled Beer

Employees Salarys

Brewing Equipment

App

This is time spent on the internet, dong research of other brewerys, and getting our name out there

Basic Beer Sales in Retail stores

Variable Costs

Distribution

Building

Pubs And Bars

Charge in the appstore

Free Browser program

Party Barn

Value Driven

Ingredients

Finding the perfect distributor who can get our beers into all the right stores (specialty stores, grocery) that have high micro brew sales may cost more

Basically sales in bulk in kegs etc.

In-house Bar

Rental Fees