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NESTLE CASE STUDY
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NESTLE CASE STUDY
Furthermore...
Nestlé tries to build a business around customers’ needs and expectations.
Thus, Nestlé determined 3 main strategy and makes effort to realize:
Analyzing what are the customers’ requirements
Establishing reasons to change customers’ mentality.
Meeting this claim in accordance with changing market’s dynamics.
Responding To The Changing Marketing Environment
With a view to comprehend customer behaviour and requirement,market research is the best illuminator.
These research have two main forms:
Qualitative Research
Quantitative Research
INDEX
Moreover...
Driving Towards Wellness…
Through these researches, Nestlé gains a clear idea.
Nestlé starts to spends R&D in accordance with research results.
Nestlé spends more than any other company in food industry.
This brings absolute advantage and competitive advantage to Nestlé.
These R&D works bring new product ranges.
Yoghurts
Dairy Products
Cereal Bars
Low Calorie Products
Changing Customer Expectations
Day by day,customer requirements vary.
People start to concern their health and lifestyles more
They reflect their concerns on several digital marketing channels.
Every single day people make many sharing with these hashtags:
#Eatclean
#Healthyfoods
#Befit
#LowCalorie
Consequently…
Governments are trying to convince that healthy foods are vital for us.
A balanced diet keeps us healthy, both physically and mentally.
Due to market research and R&D applications Nestle satisfied customer needs.
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Implementing the strategy
Ensuring Strategic Fit
Strategy Development
What is a Strategic Fit?
Nestlé determined its objective.
Nestlé stated a good vision and centralized idea ‘’Wellness’’ in its strategy.
A Research shows that people want to carry on concurrently these 2 forms:
Buy good tasting foods
Have healthier diets
The EVR And Principles
The strategy the business chooses must match these three elements:
Environment
Value
Resources