Peru

‘’Peru has done a good job of promoting and preserving its cultural heritage […] But in focusing exclusively on a few points of interest, rather than expanding development to wider areas, the country may have been a victim of its own success.’’

(World Economic Forum, 2015)

- ONLY 66 425 visitors in 2016 - (Machu Picchu 1,4m)

- no sufficient English website;

- tour guides are mainly available in Spanish or incomprehensible in English;

- lack of English signs and presented information;

- on the DMO’s website no information about Caral-Supe

(www.visitperu.com);

- sense of lostness;

- no proper visitor centre

- guided tours are mandatory

INTERPRETATION PLAN

6. CERAMICS STATION

- focused on teaching about

the different materials from

prehispanic cultures

- lithic tools

- Panels about the ceramics

have been found in situ

presentation

- Weekly workshops to learn

about pottery, and how to

create a lithic tool

5. MAIN PYRAMID

- Specialized actors recreating what is called

" Pago a la tierra”: Most important offering

to the “Mother Earth”

- coca leaves, llama bones and hair

- Exhibition of a priest burial

Optional interpretation via mobile app, QR

code links to a video which presents the burial

Ceramics

IMPLEMENTATION

8. Pyramide de la Galería

4. RESIDENCE BUILDINGS

- Focus on social and political life

- Reconstruction panel about its

architecture, presenting the small

altars for fire

- Permanent exhibition about households

- Gourmet festivals

CEREMONY STATION - Huanca pyramid

- Recreation of ancient ritual practices in the

days of summer and winter solstices.

- involve the audience (LARP)

Ceremony

QUIPU STATION

ADOBE STATION - bricks

PRICING STRATEGY

- Quipu: elaborated series of knotted ropes

as a coded system of communication and

recording

- Permanent exhibition of replicas

- Weekly workshop

- Focus on construction of the pyramids

and its building material

- Weekly workshops on preparing Adobe

BUDGET

Quipu

PRICING STRATEGY

Adobe

1 PEN = 0.25 EUR

11 PEN = 2,8 EUR

4 PEN = 1 EUR

66 425 visitors in 2016 = 528.904 EUR

Budget in 2018: 63 424 412,75 €

- (91% are costs):

= 5 708 197,15 €

72% pays 1 Pen = 47826 Pen = 11956,5 EUR

28% pays 11 Pen =204589 Pen = 511472,5 EUR

+ 4 Pen/group = daily 15 groups = 5475 EUR

TRAVEL BACK IN TIME - guided tour

Investment costs:

62.500 €

- guide as an reenactor

- provide costumes to visitors in order to

help them immerse in the situation

528.904 €

Generated income from tourists:

ROI - Return On Investment

Total: 62 500 EUR

FLUTE STATION

- Station focused on teaching about flutes

made of lama bones

- Weekly workshops

- Permanent exhibition of replicated

samples of flutes and information panel

- Audio record

Flute

VISITOR CENTER

School education room

3D model

EVALUATION & MONITORING

- Framework of Heritage Learning Outcome

(Hansen, 2014)

- examining the effects of the program

- surveys in the Visitor Centre

- follow & monitor social media posts

- establish #

- 5000-year-old archaeological park

- well preserved six pyramids

- quipu, flute from lama bones

- UNESCO site since 2009

PROBLEMS

SUMMARY OF ISSUES

CARAL-SUPE

SOLUTION

INTERPRETATION

PROGRAM

INTERPRETATION PROGRAM

FOR

MEMORABLE VISITOR EXPERIENCE

Goals & Outcomes

TARGET MARKET

THEME OF INTERPRETATION

Caral-Supe reveals its 5000 years old secret for and with visitors through an extraordinary experience.

LOCATION

INTERPRETATIVE PLAN

INTRODUCTION

TOURISM FOCUS ON

MACHU PICCHU

PROBLEM DESCRIPTION

- 71% of inbound tourism

- 1.4 million tourists

(Coldwell, 2017)

CARAL-SUPE

WHAT ARE THE WIDER AREAS?

SWOT

CONCLUSION

Q & A

MEMORABLE VISITOR EXPERIENCE

CARAL-SUPE WORLD HERITAGE SITE

Réka Vasszi

Anna Farkas

Martín Polo