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Case Study - Matthew Chen

Boring Math

2020 Sales = 22.6 million (12% growth rate)

25.3 million 2021 and 28.3 million 2022

10% of 25.3 mil = 2,530,000 million

2021

2022

10% of 28.3 mil = 2,830,000 million

.65(2,530,000) = 1,644,500($400) = $657,800,000

$1,393,600,000

.65(2,830,000) = 1,839,500($400) = $735,800,000

.45(2,530,000) = 885,500($500) = $442,750,000

$938,000,000

.45(2,830,000) = 990,500($500) = $495,250,000

Company Comparison

Conclusions

Calculations

For Verizon/AT&T, the revenue would be

$657 million and $735 million for 2021 and 2022 respectively

Verizon and AT&T have clear market advantages that would be better for reaching the $1 billion revenue goal in the United States

For other carries, the revenue would be $442 million and $495 million for 2021 and 2022 respectively

Although the others hold a larger customer

size, the market size for DEAN within these

companies is smaller

$1,393,000,000 for V/AT&t

$938,000,000 for Others

Assumptions

According to Statista, smart watch device sales in the US had growth rate of 12% from 2019 to 2020

Assuming launch in 2021, unit sales would

25.3 million and 28.3 million in 2022

LCTech only makes up 10% of market

65% sales belong to Verizon/AT&T while

35% are the other carriers

1 unit sale = 1 customer

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