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5 Propaganda Techniques

Topic 5

Bandwagon

This form of propaganda persuades people to do something because the majority of other people are doing it too. One example of this would be soft drink commercials showing a lot of people drinking their soft drink and enjoying it.

In 1984, an example this would be Two Minutes Hate. During these two minutes, Citizens would yell and scream at a recording of Goldstein because "it was impossible to avoid joining in." (pg. 14) Then, a picture of Big Brother would show up and make them feel relieved. They used this type of propaganda so everyone would join in on the hate, then praise Big brother.

Testimonial

Topic 4

This technique uses the words of an expert or someone famous to promote an idea. An example of this would be a celebrity promoting a product and telling people it is what they use.

They used this in 1984 when they used posters that said, "Big Brother Is Watching You." (pg. 2) Using these posters of someone the citizens looked up to and admired, it made them want to do what the government wanted in order to please Big Brother.

Transfer

They used this in 1984 when they used posters that said, "Big Brother Is Watching You." (pg. 2) Using these posters of someone the citizens looked up to and admired, it made them want to do what the government wanted in order to please Big Brother.

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