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People that are easily distracted and do not notice flaws in the products.
-Some ads attract the working class, where things are cheaper and easier to obtain such as Walmart.
-Other ads attract the higher class, where things are more appealing and expensive such as Porsche commercials
Commercials appeal to races that are more likely to buy their product over other races.
-Commercials for laundry detergents, cleaning products, and clothing ads usually show women doing the work.
-Commercials for tools, cars, and beer use a man's perspective during the advertisement.
For example Nationwide, Budweiser, Geico, State Farm, and AT&T advertisements.
The most well known psychologist that introduced psychology in advertisements was John B. Watson. He believed that all advertisements should appeal to the emotions love, fear and rage.(Tartskovsky, 2013) These three emotions became the basis for all future advertisements. Things like colors, racism, sexism, bias and many other things were used in order to attract the viewers attention.
Advertisements always use colors to appeal to the audience whether it be in a positive or negative way. The color of their logos, the interior of restaurants, and their commercials all involve using color to attract the specified viewer.
Red: Positive- Energy
Negative - Aggression
Blue: Positive- Peace
Negative- Coldness
Yellow: Positive- Optimism
Negative- Irrationality
Green: Positive- Refreshment
Negative- Boredom
Purple: Positive- Luxury
Negative- Inferiority
Orange: Positive- Passion
Negative- Deprivation
Pink: Positive- Love
Negative- Claustrophobia
Grey: Positive- Neutrality
Negative- Depression
Black: Positive- Sophistication
Negative- Oppression
White: Positive- Purity
Negative- Unfriendliness
Brown: Positive- Reliability
Negative- Lack of Humor
Resources:
Wright, Angela. "Psychological Properties of Colours." Colour Effects. N.p., 2008. Web. 1 Dec. 2013. <http://www.colour-affects.co.uk/psychological-properties-of-colours>.
Priming effects of television food advertising on eating behavior. Harris, Jennifer L.; Bargh, John A.; Brownell, Kelly D. Health Psychology, Vol 28(4), Jul 2009, 404-413. doi: 10.1037/a0014399
"The Impact of Food Advertising on Childhood Obesity." American Psychological Association. N.p., n.d. Web. 1 Dec. 2013. <http://www.apa.org/topics/kids-media/food.aspx>.
Bargh, John A. "New Study: TV Food Ads Provoke Automatic Eating in Adults as Well as Children." The Natural Unconscious. Psychology Today, 21 July 2009. Web. 1 Dec. 2013. <http://www.psychologytoday.com/blog/the-natural-unconscious/200907/new-study-tv-food-ads-provoke-automatic-eating-in-adults-well-ch>.