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Logical Fallacy
Daisy Girl- Lyndon Johnson
Message:
Vote Lyndon Johnson to prevent a nuclear fallout.
Persuasion:
The ad uses emotional manipulation using a little girl, which represents innocence and the future of society, then suggesting that she gets decimated by a nuclear bomb.
Group in Society:
The advertisement says that the audience responds more to fear and empathy than hard fact.
Fallacies:
JFK For President- JFK
Message:
If you want a perfect president, vote Kennedy.
Persuasion:
By asking some questions the audience would obviously agree to, the audience lends more credibility to the last claim that Kennedy should be president. The ad also uses catchy jingles and positive images to correlate Kennedy's name with
Group in Society:
This ad believes that the audience-american voters- are easily convinced who to vote for with catchy songs and pictures of happy people rather than policies.
Audience: American voters.
Fallacies:
These Hands - Romney
Target audience: American voters; specifically business owners
Fallacies:
Message:
Obama disrespects business owners and will not serve their best interest, Romney will.
Persuasion:
The ad uses out of context soundbites and then follows up with personal anecdotes from business owners working hard in order to get the audience to relate to the ad. After which it ends with a powerful speech.
Group in society:
This commercial counts on the american audience not fact checking as well relating to the hard struggle of starting a business.
Mirrors | Hillary Clinton
Message:
Donald Trump is not a good president for the audience's daughters.
Persuasion:
The target audience is persuaded to not vote for Donald Trump because if they do, their daughters will grow up insecure. It uses music and dark lighting to emotionally manipulate the viewer.
Group in society:
This advertisement says that american voters are more easily persuaded by emotions than by facts. So rather than criticizing the policies, it is more effective to use emotional manipulation.
Two Americas: Donald Trump
Target Audience: Voters, specifically ones with daughters.
Fallacies:
Target Audience: American voters
Those who hate women insult women
Therefore Donald Trump hates women
Fallacies:
Message:
A Clinton presidency will bring downfall to american society while a Trump one will allow it to prosper.
Persuasion:
The advertisement uses contrast in lighting, contrast in the emotions of actors and buzzwords to convey its message.
Group in Society:
The ad says that american voters are swayed by buzzwords and deeply care about "the american dream."
*A failure in reasoning that renders an argument invalid
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