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Lush Cosmetics Visual Storytelling
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Transcript
BRAND STRATEGY
- Green behavior of being against animal testing
- Eco-friendly packaging
- Use of organic materials for making products
- Ethical buying
BRAND MANTRA
"FRESH HANDMADE COSMETICS"
PINKI
NATIA
NIINA
FLO
ABOUT THE COMPANY
- Lush is a UK based producer of fresh handmade, ethical beauty products
- Established in 1995
- The company was named Lush in 2004
- More than 450 stores worldwide, including 80 in Britain.
- In Finland the first shop opened in 2008
PHOTOS
www.lush.uk
UTILIZING COLORS
- Good storytelling element
- Orange?
- The pie and the book ‘the Witches of Eastwick’ -> Halloween theme
- Bath bomb: pumpkin scented
- Vibrant colors
- Website’s background color: white
- Photos and product images stand out
- 3-D products shots
- Interactions
- Commenting section
- Spread out values
- Protecting animals and fighting against animal testing
- Shopper bag
- Stir up emotions
- Active responses from users
- Community of animal lovers
- Literal, denotative meaning: bath bomb would smells like pumpkin pie
- Implied, connotative meaning: cozy bath in fall scents
VISUALIZING A PROCESS
- Unique products: bath bombs
- Help consumers envision
- Multipurpose bar
- The close-up with depth effect
- Put emphasize on the bar
- Various emojis as responses
- Incorporated emojis
- More visualized
- Stress on handmade products by staff
- Fresh ingredients
- Avocado wash
TYPOGRAPHY
- Lush font (Carolina Meija)
- Helvetica
WHY IT'S GOOD
- Unique
- Recognizable
- Innovative and joyful
- Handwritten, handmade
PACKAGING IS
RUBBISH
PACKAGING
"Keeping things simple ensures customers pay for the ingredients inside the product, not the distractions outside."
- Black and white look
- Highly recognizable
- Who made stickers
- Catchy phrases
"Cut the wrap"
- 35 % naked
- Recyclable
- "Reuse or bring back"
- 100 % recycled plastic
VIDEOS
- Up to date
- How to use
- One minute with
- Values
- Short
- Making of
- Products in use
- New products
- Store impressions
- Different per country/city
- How to's
- Events
- Freedom of movement
- How it's made
- Interviews
- Announcements
- Store impressions
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