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Transcript

The Nitty Gritties

Use a Catchy Phrase

Suggestions for Hostesses

Double Check Time Zone

Step Two (Video)

Step One (Hello)

When it is time to start, start a Hello thread so you can tell who is present.

Encourage them to let you know the ages and genders of their kids.

IT'S TIME!

Getting Ready for the Party!

Be Prepared:

  • Have these things open
  • FB event
  • Youtube or Vimeo
  • Party Script
  • Image Folder
  • Ecommerce Site

Most of the party is copy and pasting

The rest is responding to questions

FIRST!

Tagging the guests in the event will help ensure they see it.

Make your hostess a "host"

Create a Personal Video

Adds a personal touch to the show and gives them a chance to experience some of the books

Start saving graphics you will want to use in a folder you can find

Sources: UBAM Corporate page, Consultant Toolbox -> Social Media, other literacy FB pages

Convert Host and Customer specials to jpgs so you can use them

Some Catchy Titles

  • Invite 5 people they know will show first
  • Gives a sense of not coming to an "empty room"

Partying in our Jammies

Bedtime Book Look

Pajama Book Party

Pajama Party Book Bash

(HOSTESS') Book Bash

  • DO NOT invite everyone on their friends list
  • Personally invite each invitee ~ don't rely on notifications!
  • Makes guests feel valued.

Start Welcoming Guests as they RSVP!

Ask them Questions

Coach the host to respond, like and post

YOU set up the FB Event! (not the host)

Personal vs Business Page

Business

Personal

  • Might attract random Interest like having it in a coffee shop
  • Some posts will show to people that have liked your page
  • Can set to "Invite Only" and allow guests to invite friends
  • Posts are visible to only invited guests
  • Less "Spammy"

I use my Personal Page!

I start with the party set to Guests and Friends and change it right before the party to Invite Only

AN ENGAGED HOST

Creates the energy for her party

Energizes her friends

Helps you keep up

Learns she might love being a consultant

STEP FOUR

Discounts, Prizes and Don't Miss Out!

  • Highlight Monthly Specials
  • Booking Talk
  • Recruiting Talk
  • Door Prize
  • Thank the Host
  • Thank each guest of Orders
  • Let them return to Shopping

TIPS!

Have a chat window open with your host.

Have her let you know if there are questions you missed, when videos are done, anything that needs your attention.

SCAN your notifications for "commented" each time you look. You don't need to look each time someone likes something.

Offer Incentives

Step Three

DO NOT publicized the eshow address before the party!

Give it to host to hand out via PM to those that ask and cannot make it during the party time.

SHOPPING!

The Ingredients for a Successful FB Party

My Last 6 FB Parties

  • Send People to the eshow link
  • Use jpg version of the mini catalog
  • Field Questions
  • POST LINKS
  • Post more videos

$402.83 with 1 booking

$252. with 1bookings, 1 recruit

$450.59 with 2 bookings

$401.54 with 1 booking

$72.93 with a recruit

$552.02 with 2 bookings & more leads

Computer over Moblie Device is Highly Recommended!

MOST IMPORTANT TIP ~ Hostess Coaching!

Think of this as HomeShow not an E-Show

  • Guests are invited Personally by the Hostess
  • Host and Guests actively participate during the time set
  • This builds excitement and conversation

ENGAGE YOUR HOST

Set Time and Place

THE FOLLOW UP

Make sure the link is available for those that couldn't make the actual event.

Have the hostess tag those that RSVP'd "Yes"

Invite everyone to have a party of their own

Post in the party after orders have shipped

She will:

Engage her friends

Energizes the party

Helps you Keep Up!

Learns she might love to be a consultant

WHY?

Why do Facebook Parties?

Over 50% of the American population is on Facebook.

They are a great Add-In!

FB parties are the icing on top what you are already doing.

The best way to get out books into the hands of children is for them to touch them.

The biggest disadvantage to a FB party is that your customers cannot see and touch the actual product to know what they are buying.

Facebook Parties

Another way to get more Usborne Books into the hands of kids

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