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Product line extension project
3
Transcript
Promotional video
Advertising:
- Use social media platforms to reach a lager audience.
Objectives
Red Rooster Hot Sauce
By Wesley Brooks
- To increase brand awareness to current consumers of the Original Louisiana hot sauce and to the current consumers of Red Rooster hot sauce.
Description
- Red Rooster is the new and improved cayenne pepper sauce of Louisiana.
- eighty year reputation of quality and perfection.
- Manufactured by Bruce Foods Inc.
- Introduced in 1928 in New Liberia, Louisiana.
Target Market
African American
Male and female
Ages 18-50
Primarily Louisiana residents
Product Line Extension Project
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