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References

Overview

Argenti, P., 1994. The Portable MBA Desk Reference: An Essential Business Companion. New York: Wiley & Sons Inc.

Charity, G., 2013. GOSH Charity Twitter. [Online]

Available at: https://twitter.com/GreatOrmondSt

[Accessed 17 November 2013].

Charity, T. G., 2013. GOSH E-News. [Online]

Available at: http://www.gosh.org/gen/news/e-news-sign-up/

[Accessed 16 November 2013].

Charity, T. G., 2013. Life Line. [Online]

[Accessed 20 November 2013].

Charity, T. G., 2013. The GOSH Charity Facebook. [Online]

Available at: https://www.facebook.com/GreatOrmondSt?fref=ts

[Accessed 14 November 2013].

Charity, T. G., 2013. YouTube. [Online]

Available at: http://www.youtube.com/user/GOSHCharity?feature=watch

[Accessed 23 November 2013].

Dimbleby, G. & Burton, G., 1985. More Than Words: An Introduction to Communication. s.l.:Methuen Publishing Ltd.

Griffin, S. e. a., 2011. 'Internal Communication in Theory and Practice.'. [Online]

Available at: http://factive.com.au/download/WHITE%20PAPER%20

[Accessed 12 11 2013].

Kiesler, S., McQuire, T. & Siegel, J., 1984. Social psychological aspects of computer-mediated communication. American Psychologist 39, pp. 1123-1134.

Mangold, W. & Faulds, D., 2009. Social media: The new hybrid element of the promotional mix. Business Horizons, Volume 52, pp. 357-365.

NSPCC, 2013. NSPCC YouTube. [Online]

Available at: http://www.youtube.com/user/nspcc?feature=watch

[Accessed 20 November 2013].

Shannon, C. & Weaver, W., 1949. A Mathematical Model of Communication. s.l.:University of Illinois Press.

The Great Ormond Street Hospital Charity, 2011. Intranet Content Manager. [Online]

Available at: https://ea1.earcu.com/gosh/intranet/vacancy/1621/description/

[Accessed 16 November 2013].

The Great Ormond Street Hospital Charity, 2013. Friends Membership Scheme. [Online]

Available at: http://www.gosh.org/gen/fundraise-for-us/friends-membership-scheme/

[Accessed 13 November 2013].

The Great Ormond Street Hospital Charity, 2013. Our Charity Site. [Online]

Available at: http://www.gosh.org/gen/

[Accessed 14 November 2013].

The Great Ormond Street Hospital Charity, 2013. Why We Need Your Help. [Online]

Available at: http://www.gosh.org/gen/why-we-need-your-help/

[Accessed 14 November 2013].

Welch, M. & Jackson, P., 2007. Rethinking internal communications: a stakeholder approach. Corporate Communications: An International Journal, 12(2), pp. 177-198.

What is the Great Ormond Street Hospital Charity?

Mission Statement

Stakeholder Analysis

Internal Communications

External Communications

Recommendations

Reference List

What is the Great Ormond Street Hospital (GOSH) Charity?

The GOSH charity raises money to enable to hospital to provide care treatments and cures for childhood illnesses

GOSH has over 220,000 patients every year

The GOSH Charity needs over £50million every year

The first hospital in the UK dedicated solely to the treatment of children.

The GOSH Charity became a separate legal entity from the hospital in 1998.

External Communication Recommendations

Mission Statement

"To raise money to enable to hospital to continue to provide the very best care for its young patients and their families."

Effectiveness of External Communication

Stakeholder Analysis

a.) GOSH

b.) Patients

c.) Families/friends of patients

d.) Government bodies ie NHS

e.) Current and regular donors

f.) Potential donors

g.) Volunteers

h.) Employees of the charity

i.) Other charities

(Shannon & Weaver, 1949)

What forms do GOSH use?

Internal Communications

The Great Ormond Street Hospital Charity

Stakeholder Map

Email

Member's Report

Intranet

Conclusions

An Investigation and Critical Analysis of the Corporate Communications function within The Great Ormond Street Hospital Charity.

Internal Communications

Emily Williams, Alex Green, Jessica Royle and Katrina Oldham

Media Richness Theory

A framework to describe a communications medium by its ability to reproduce the information sent over it.

An understanding of media richness theory is useful for GOSH when examining the impact that different media potentially have on the message.

Newcombe, (2003)

Internal Communications

Member's Report

Email

Intranet

What is Social Media?

Intranet

Fund Raising News

and Events

Campaigns

Medical

Developments

INTRANET

External Stakeholder Analysis

HR Advice

Internal Communication Matrix

Newcombe, 2010

External Communications

Stakeholder Analysis

Media Richness Theory

What Forms Do GOSH Use?

Dimbleby's Theory

Shannon-Weaver Model

Recommendations

Internal Communications Matrix

Welch (1996)

How effective are their Internal Communications?

Internal Communication Recommendations

Griffin et. al's Five Focus Areas

Member's Report

Intranet

Email

1)Communicating Business Strategy

2) Understanding Systems and Processes

3) Clear, Relevant and Appropriate Content

4) Engaged and Motivated Employees

5) Systems in Place to Measure Effectiveness

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