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Argenti, P., 1994. The Portable MBA Desk Reference: An Essential Business Companion. New York: Wiley & Sons Inc.
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Available at: https://twitter.com/GreatOrmondSt
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Charity, T. G., 2013. GOSH E-News. [Online]
Available at: http://www.gosh.org/gen/news/e-news-sign-up/
[Accessed 16 November 2013].
Charity, T. G., 2013. Life Line. [Online]
[Accessed 20 November 2013].
Charity, T. G., 2013. The GOSH Charity Facebook. [Online]
Available at: https://www.facebook.com/GreatOrmondSt?fref=ts
[Accessed 14 November 2013].
Charity, T. G., 2013. YouTube. [Online]
Available at: http://www.youtube.com/user/GOSHCharity?feature=watch
[Accessed 23 November 2013].
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Available at: http://factive.com.au/download/WHITE%20PAPER%20
[Accessed 12 11 2013].
Kiesler, S., McQuire, T. & Siegel, J., 1984. Social psychological aspects of computer-mediated communication. American Psychologist 39, pp. 1123-1134.
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Available at: http://www.youtube.com/user/nspcc?feature=watch
[Accessed 20 November 2013].
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What is the Great Ormond Street Hospital Charity?
Mission Statement
Stakeholder Analysis
Internal Communications
External Communications
Recommendations
Reference List
The GOSH charity raises money to enable to hospital to provide care treatments and cures for childhood illnesses
GOSH has over 220,000 patients every year
The GOSH Charity needs over £50million every year
The first hospital in the UK dedicated solely to the treatment of children.
The GOSH Charity became a separate legal entity from the hospital in 1998.
"To raise money to enable to hospital to continue to provide the very best care for its young patients and their families."
a.) GOSH
b.) Patients
c.) Families/friends of patients
d.) Government bodies ie NHS
e.) Current and regular donors
f.) Potential donors
g.) Volunteers
h.) Employees of the charity
i.) Other charities
(Shannon & Weaver, 1949)
Stakeholder Map
Member's Report
Intranet
Conclusions
An Investigation and Critical Analysis of the Corporate Communications function within The Great Ormond Street Hospital Charity.
Emily Williams, Alex Green, Jessica Royle and Katrina Oldham
A framework to describe a communications medium by its ability to reproduce the information sent over it.
An understanding of media richness theory is useful for GOSH when examining the impact that different media potentially have on the message.
Newcombe, (2003)
Member's Report
Intranet
Fund Raising News
and Events
Campaigns
Medical
Developments
HR Advice
Newcombe, 2010
Stakeholder Analysis
Media Richness Theory
What Forms Do GOSH Use?
Dimbleby's Theory
Shannon-Weaver Model
Recommendations
Internal Communications Matrix
Welch (1996)
Griffin et. al's Five Focus Areas
Member's Report
Intranet
1)Communicating Business Strategy
2) Understanding Systems and Processes
3) Clear, Relevant and Appropriate Content
4) Engaged and Motivated Employees
5) Systems in Place to Measure Effectiveness