MERGE

Conclusion

Ford Motor Company:

The Concept of 'Fordism'

• Fordism transformed labour practices

• Economies of Scale - mass production made the car affordable

• Not as widely used today (UK & USA)

• Increase in focus on employee motivation
• E.g. Maslow

Post-Fordism

By:

Laura Allan, Sarah Best, Alastair Boase, Clare Bugden, Stephanie Capaldi & Rebecca Walker

What is Post-Fordism?

• Refers to the age of technological advancements that have transformed the mechanics of production

Why Post-Fordism Came About?

Fordism

• Technological advancements
• Niche markets based on social class
• Segmentation of the marketplace
• Internationalisation

What is Fordism?

• System of mass production and consumption
• Began in 1914. Gained popularity in 1920's
• Henry Ford - symbol of transformation
• Prussian system and Napoleon

Labour

Economy

Pre-Fordism

• Efficiency Wages 'Five Dollar Day'

Three Major Influences

• Resulted in increased productivity

Traditional Craftmanship

• Mass production is "boring and monotonous" Ford

• "Men work for only two reasons: one is for money and one is for fear of losing their jobs" Ford

• Introduction of higher wages in 1914

• Force of unions - wider influence

• Assembling products from start-finish
• Low productivity levels
• Limited managerial control
• Taylorism

• Labour
• Manufacturing
• Economy

Labour Conditions

Introduction

• Average wage pre-1914 was $2.34/day
• Negative attitude to more than one leisure day
• Extremely high turnover rates

Economy

Manufacturing

• Who are we?

• Why Ford/Fordism?

• Our approach & sources used

• Mass production lead to mass consumption

• 'The roaring 20's' - Job creation in related and supporting industries

• Requirement of middle management and specialist staff

• Direct supervision coordinating the flow of raw materials (Chandler, 1977)

• Vertical integration