Who they are:
Unique to Sponsorship
- NFL Team in the NFC North Division
- Forbes #12th Most Valuable NFL Team @ $1,183 M
- Second Highest Payroll in NFL (Behind Detroit Lions)
- Waiting list for Season Tickets over 100,000 people long
- Only publically owned Franchise in the League
- Green Bay Packers players become Southwest Airline workers.
Sponsorship:
Revenue is earned by:
$308 Mill Total Revenue in 2012-2013
$54.3 Mil in Profit
- Sponsorship amount included in local revenue totals (128.2 Million)
- 43 Current Sponsors
- Increase in National Revenue from new Nike Sponsorship Deal with NFL
- 7,000 new seats will translate to additional $2,000,000 in sponsorship in 2013-2014 season
- Selling "stock" to Shareholders ($63 Million @ $250/stock to date)
- National Sharing ($179.9 Million in 2013)
- Local Revenue ($128.2 Million: merch sales, tickets, sponsorship, advertising, local TV deals, etc.)
- Gate Receipts: ($56 million in 2013)
Annual Report
2013
of the Green Bay Packers
Career Path
- Community Outreach Department
Room for Growth:
- More Super Bowl Wins
- Add more seats to the stadium
- Raise Ticket Prices
- Fix Mistakes/Sell more playoff tickets
- Develop land near stadium for future sponsorship deals
- Potential Naming Rights Deal