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Suchtrends
No discrimination - treat everyone equally - despite by:
- descent, origin and nationality
- religion and ideology
- political and union activity
- gender and sexual orientation
- age
- disability
- illness
Role of MNCs:
- boost international competition
- support and improvement
- protection of human rights and labor law
- adaptation of products
- development of new products
Different strategies:
- launching of an unaltered product
- adaptation of a product
- development of new products
3 different forms:
- barter trade
- buyback-business
- countertrade / back-to-back transaction