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Commercial Art Lesson- Melissa Edmunds
3
Unit Timeline
Overview
Students are "hired" by the city of Novi to create a publication poster that will be displayed around the city, on the city's website, and potentially in other commercial publications that advertise Novi's identity
Summary:
- 4 week unit
- "We Are Novi" publication poster using Photoshop and/or Illustrator
- collaberative piece as a class
- layer mask, clipping mask, rule of thirds, composition, balance, typeface, knockout techniques
- Community and Service, Environment, and Human Ingenuity pieces of MYP
Big (Unit) Question
Commercial Art: "We Are Novi" Publication Poster
(MYP)
Who am I and who are those among me?
Areas of Interaction- Community and Sevice, Environment, and Human Ingenuity
Melissa Edmunds
12/12/11
MYP Big Ideas
Example- Finished Publication Poster
-Elements of good/effective commercial art
-Working collaberatively
-Communicating visually
- Working for a client/meeting a client's needs
-Developing an awareness of ones' surroundings
Assessment Techniques
Opportunity to respond to critiques and make changes, final piece due for submission into shared folder
Depth discussion, clipping mask and knockout techniques demo.
Featured artists, what makes a pub. piece, rubric, examples, overview. 3 thumbnail sketches for HW
Begin poster design, using 2 of 3 techniques (clipping mask, knockout, and layer mask)
Independent work on project
Day 13 & 14
Independent work on project
Day 6
Day 4
Day 22
Group piece critique
-thumbnail sketches
-publication poster
-group critique
-collaberative design
-informal, individual assessments
-reflection
Independent work on project
Day 8
Day 2
Day 16-20
Day 10
Day 5
Day 7
Day 15
Day 9
Day 21
Day 3
Day 1
Letter writing to community for display requests
Day 11 & 12
Demo. of fill/adjustments and blending modes
Layer mask technique demo. and student practice
Text options demo.
Brushes & puppet warp techniques demo.
Partner critiques of thumbnails, review of preliminary (old) concepts, photoshop/illustrator basics demo. Adjust thumbnails and get/take photos for HW
Collaberation element workdays. Students "pitch" their ideas for group collaberation. Top 2 or 3 assume roles of "art directors" and finalize look of group piece
Group critique, requirements posted and emphasized