Nascar

Opportunity's: - Not only men are interested in the sport anymore, there is a rapid growth in interest from woman, opening new opportunities for the sport.

- People from all different backgrounds are now part of the fan base, its no longer like the stereotype of a fat beer drinking American.

Weaknesses: - The races last longer than 3.5 hours which is too long for some fans.

- NASCAR is an extremely expensive sport which makes prices of tickets very high.

- The weather is a large factor to whether or not the race happens, if it rains the drivers would be a a lot of danger, therefore they have to cancel the race.

E. The events taken place the week before the race will consist of a concert by Drake. The Canadian rapper will be a form of advertisement to entice viewers to come out to the show and that the event is not only racing cars but a fun atmosphere for all.

Threats: - Television ratings are not as high as prior years, and a recent wave of negative publicity is alarming NASCAR and their sponsors.

- Other sports

4.Client and Race Weekend Details:

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Nascar Project

A. Our clients name is Footlocker.

D. The raceway will be located behind the Ottawa Carleton Raceway on hunt club road. The raceway itself will be used for parking and other events prior, during, and after the race. The mini track to the side of the main carleton raceway track will be used as a nascar go-kart raceway. There will be different race tracks for adults( ages 15+) and children( ages 7-14).

1.Our marketing consultants firm is “Foot Locker”. We have been apart of numerous prior events such as NHL all star game since 2000, the Bell Capital Cup here in Ottawa since 2005, our company has been a sponsor of our local team “The Ottawa 67's” for 3 years now.

Demographics:

Gender:

Male: 46 500 000-62%

Female: 28 500 000- 38%

Age:

Under 18: 3%

15-24: 15%

25-34: 29%

35-44: 25%

45-54: 16%

55+: 12%

Marital Status:

Married: 64%

Single: 22%

Divorced/Widowed: 14%

Employment Status:

Full time: 72%

Part time: 10%

Retired/Unemployed: 18%

3. S.W.O.T Analysis:

Strengths: - NASCAR is the #1 spectator sport, holding 17 of the top attending sporting events in the U.S. - NASCAR is also the 2nd rated overall regular season sport on TV with broadcasts in 150 countries.

C. Our clients will offer many of their products at our event. They will be offering different apparel and clothing at many event stands at various parts of the race track and at other participating events prior to the race itself. They will be selling various shoe brands for sale and popular clothing lines available. For each item purchased over $20 that person will receive 1 ticket for the ultimate prize of a weekend getaway to any upcoming Nascar event.

B. Our clients short-term benefits are their logo will be all the nascar event including cars, event tables, commercials, broadcasting, event apparel and driver uniforms. The long term benefits for our client is endorsements, with the mass amount of people watching this event our client will become a trusted well known company that people will want to buy from.

8 Ball Pool

Geographics: The total targeted population is 75 million race car fans over 150 countries. NASCAR does not have any particular target area due to its international range of fans and sponsors.

Psychographics: NASCAR fans are generally very loyal to their drivers and the company's or organizations that sponsor said driver. They will buy anything that relates to their favourite driver.

B) 5 major sponsors of NASCAR are Coca-Cola, Canadian Tire, Chevrolet, Coors Light, and Sprint Mobile.

1.A) Marketing executives realize that NASCAR is a lifestyle rather than a sport. They share the lives and stories of their drivers, crew chiefs and pit crew members to allow for the people to connect to the sport as a marketing strategy.

By: Chandler Halliday & Matt Dufresne

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Buying Behaviour:

Race Fans: -Are more likely to buy merchandise that is “limited edition” or related to a particular event.

-Are more likely to purchase merchandise relevant to their favourite driver.

-Having NASCAR parties with friends or family influences each others purchasing decisions.

D. The raceway will be located behind the Ottawa Carleton Raceway on hunt club road. The raceway itself will be used for parking and other events prior, during, and after the race. The mini track to the side of the main carleton raceway track will be used as a nascar go-kart raceway. There will be different race tracks for adults ( ages 15+) and children ( ages 7-14).

• Chiken Swag

Sponsors: -Are more likely to buy airtime when they know their audience, when theirs going to be people watching.

-Are more likely to sponsor the driver that they know people have their eyes on, a driver who's going to be continually shown throughout the race, displaying their company/organization.