Bemutatkozik:
Az Ön új prezentációs asszisztense.
Minden eddiginél gyorsabban finomíthatja, fejlesztheti és szabhatja testre tartalmait, találhat releváns képeket, illetve szerkesztheti vizuális elemeit.
Népszerű keresések
Does the event match the expectations of a news organisation and its audience? If a news story conforms to the preconceived ideas of those covering it, then it has expectedness as an important news value.
This relates to public service campaigns as when it's bonfire night they will then put lots of campaigns about firework safety, and drink driving at Christmas and New Year time etc.
Stories that center around a particular person, because they can be presented from a 'human interest' angle, are beloved of newspapers, particularly if they involve a well-known person.
Size does matter when it comes to news stories. The bigger impact a story has, the more people it affects, the more money/resources it involves, the higher its value. This is also known as threshold.
This relates to Public Service Campaigns as if it effects more people then more people need to be aware about it e.g. cancer - it kills 1 in 3 people. Meaning it relates to lots of people, and the bigger the problem the more it needs promoting.
Any story which covers an important, powerful nation (or organisation) has greater news values than a story which covers a less important nation.
This is like personality as they will get famous people in their campaigns to promote awareness to the cause.
Also a major factor when setting the news agenda. If a newspaper or news programme is the first and only news organisation breaking a story, then they will rate that very highly.
This isn't relevant to Public Service Campaigns
Newspapers are very competitive about breaking news - about revealing stories as they happen. 24 hour news channels such as CNN and BBC World also rate this value very highly. It is for events that need immediate help.
'Dog Bites Man' is not a story. 'Man Bites Dog' is. Any story which covers a unique or unusual event.
This is relevant for public service campaigns as if it doesn't effect many people then it isn't worth creating something to raise awareness around it.
For Public Service Campaigns, this could be using recent events in the news to bring attention to the subject. For example using Paul Walker's death to bring awareness to dangerous driving.
Obvious, but true. Stories which are easy to explain are preferred over stories which are not.
This is important for Public Service Campaigns as you want it to be simple and not overload the views with too many facts and figures as they wont remember.
This relates to public service campaigns as they usually try and get famous people promoting the cause as people will tend to follow what they believe and therefore if they believe something then hopefully so will their fans.
This is almost opposite to recency, in that stories that have been in the public eye for some time already are deemed valuable.
Events that are likely to have a continuing impact have a high value when the story breaks, as they will develop into an ongoing narrative which will get audiences to 'tune in tomorrow'.
It is mainly for events that have been happening for a while, and they want to remind the public that they still need help. For example helping people in Africa with many events happening throughout the years like LiveAid and Band Aid
An example of this for public service campaigns is war - as it's constantly in the news, and is used as part of the Help For Hero's campaign.
Bad news - involving death, tragedy, bankruptcy, violence, damage, natural disasters, political upheaval or simply extreme weather conditions - is always rated above 'positive' stories. This is important for a Public Service Campaign as they're all about raising awareness about these issues.
Audiences supposedly relate more to stories that are close to them geographically, or involve people from their country. This relates to Public Service Campaigns as many dangerous roads have signs like "10 hikers died on this road in 2013"