Business Company Mind Map (Nike)

(French Nike Commercial)

Forms of Media/Promotional Vehicles

• worldwide franchises like Nike would need to have advertisements/media in different languages

• the Nike foundation is used to support girls in need for Nike believes that when a girl realizes her potential, she brings her family and community with her
• it has given Nike a better image in the world

• if you want to market Nike to more people, it would have to use some forms of media for advertising

4Ps and 2Cs of Marketing

Types of Resources

Types of Businesses

Inspiration Commercials

(the jogger)

Natural

• oil
• fabric
• rubber

• Nike is a now worldwide franchise that had its official name created in 1971

Human

• factory workers
• design makers
• accountants
• store marketers

Capital

• money
• computers
• machinery

Product

• shoes (running, basketball, hiking, etc.)
• sports equipment (hockey, volleyball, basketball, etc.)
• safety equipment
• sports bags
• all made with the best quality, design, and features

Place

• products sold in various sports stores and not just Nike stores

Price

• products have prices made for enough profit for workers (prices vary from $5 to several hundred $)

Promotion

• occasional sales
• special events after a product has been out for a time

Unit 1

Business Fundamentals

Unit 2

Functions of Business

• the types of resources a company has can affect its factors of production through different raw materials, labour, and capital factors

Needs/Wants

Needs

• safety
• durability

Wants

• comfort
• lightweight
• best quality/performance

Supply/Demand

Factors of Production

• the more the supplies, the less the demand
• e.g. (the higher the amount of Nike shoes, the lesser the demand of the consumers buying them)

Nike

• an innovated item can increase the amount of features it has resulting in more kinds of needs/wants
• an invention helps supply needs/wants to its consumers

Raw Material Factors

• oil is used to operate machines and is also used to make plastics and other materials
• rubber is used to make the soles of shoes and other products
• fabrics including cotton are used for creating shoes and sports bags

Labour Factors

• factory workers are the ones who make the products
• designers create the best kind of products
• accountants calculate the prices of each material used to make the product
• store marketers sell the products for a price that will give them a decent profit

Capital Factors

• money buys machinery and 'ingredients' for the product
• computers include programs that inventn different and better designs for upcoming shoes, sport equipment, etc.
• machinery creates products

Management Factors

• Philip H. Knight; Chairman and the Board of Directors, also co-founder of Nike
• Mark Parker; Chief Executive Officer
• Charlie Denson; President of Nike brand

• the more supply, the more demand, which means stock prices increasing in price
• indicates the company is doing well then

• the characteristics/skills of a specific entrepreneur can affect what kind of product he wants to sell or make, which supply different needs/wants between other entrepreneurs

Unit 3

Finance

Investments

• As Nike is a franchise, it would sell stocks on the stock market
• Nike seems to be steadily growing in stocks with its stock prices going higher

Unit 4

Entrepreneurship and Business Ethics

http://www.google.ca/finance?ei=6Xf3UKCTBIn2qQHEag&q=nike

Innovation vs Invention

Charactristics/Skills of Entrepreneurs

Innovation

• all of Nike's shoes have different models but are modified whether with colour or an additional feature after an amount of time

Bill Bowerman and Phil Knight, both the founders of Nike, were:

• imaginative
• goal-setting
• hard-working
• independent

Without these characteristics, Nike would have never been made.

Invention

• Nike fuelband connecting with the Nike app