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Company Strategy

Leadership

Recruitment and Selection

Training and Development

Vital for company's success

Considering employees work in an enclosed space 36000 feet in the air.

Reward System

JetBlue

New Employees

  • "Know Before You Go"
  • 2 week program
  • Simulator training

Strategy and Focus

  • Team based
  • Provide "tools" for employees
  • Highly standardized
  • Customer and employee feedback

"Its really is all about the education and training of your crew members, nothing is sadder that a crew member who’s failing because they didn’t have an opportunity to succeed. That’s just not pretty.” -Mike Barger CLO

JetBlue University

  • Orlando, Florida
  • Room for up to 300
  • Other locations include; Long Beach, Boston, Salt Lake City

New Methods

  • Partnerships with top flight schools
  • E-learning

Areas of Improvement

  • Employee’s families
  • Time and a half
  • Time spent between flights

Standard Rewards

Monetary:

  • 401k plan
  • Self-directed accounts
  • Profit sharing

Health:

  • Medical Insurance
  • Full-Time Prescription Coverage
  • Dental Insurance
  • Vision Insurance
  • Group Legal
  • Flexible Spending
  • Life Insurance
  • Short Term Disability Insurance
  • Long Term Disability Insurance

Exceeding Standard Rewards and Motivation

  • No rubric for management
  • Personalized and practical.
  • 20% of employee pay based on profit sharing.
  • Principals of leadership program

Recruitment/Selection Process

  • Jet Blue receives about 130,000 online applications per year and hires 3,500 people
  • Jet Blue does not accept paper resumes
  • Trend Integrations Interview Direct

Advertisement

Jet Blue relies on:

  • Word of Mouth
  • Online Ads
  • Open House Events

Internships

  • Jet Blue offers 4 internships
  • Engineering, Airport Resource & Planning,

College Crew and Marketing

  • To apply for an internship Jet Blue suggests

using the job search function and searching the word “intern”

Crewmembers

  • 10,795 crewmembers (employees)
  • Types of Employees range from reservation employees to pilots
  • Customer support is handled through employees working in their homes
  • Jet Blue pilots are unlike many of their peers on other airlines

Technology

  • Two main aircraft types: Airbus A320 & EMBRAER 190
  • Over 200 aircrafts ordered for the next 7 years (this is a cutback)
  • Maintenance costs will increase with aircraft age (future expense)

Customer Base

  • Leisure market: Families, couples..etc
  • Starting to focus more on the business travelers market
  • “Company Blue Meetings” Discounts to groups of 15+

Future Leadership

  • “Leadership is front-line connectivity. It’s about being plugged in to the customer, the culture, the government, and being visionary.”
  • Barger Leadership Institute set up to help train future leaders.

David Neeleman

  • Co Founded Morris Air, which was then bought out by Southwest, whom he would continue to work for.
  • He left Southwest and started JetBlue in 1999.
  • He was extremely dedicated to the company and believed that the way to a successful company was through its customers.
  • February 2007 there was an ice storm that turned out to be a disaster for JetBlue and led to Neeleman getting fired.

Growth and Expansion

  • Over 50 current Destinations
  • Add frequency to existing routes
  • Connect more cities among current destinations
  • Expand to new markets in and out of the U.S.
  • Jamaica is its fastest growing market

No Mission Statement

5 Core Values

  • Safety
  • Caring
  • Integrity
  • Fun
  • Passion

David Barger

  • Before being promoted to CEO of JetBlue, Barger served as the President and COO.

He promised to maintain the same vision that David Neeleman had for the company

From 1982-1998 he worked for Continental Airlines.

Market Position

  • Low-cost airline with excellent customer service
  • Compete on quality: Leather seats, pre-assigned seating, free satellite television

Ed Barnes

Currently serves as Executive Vice President and CFO.

He had previously held positions at Southwest and America West Airlines.

Leadership Training

  • 800 of the companies leaders were selected to attend a principles of leadership class at JetBlue University.

  • Five Principles
  • 1. Communicate With Your Team
  • 2. Do The Right Thing
  • 3. Encourage Initiative and Innovation
  • 4. Inspire Greatness in Others
  • 5. Treat Your People Right
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